Description

COMPANY

Tata Tele Business Services (TTBS), belonging to the prestigious TATA Group, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Job Description

Role Title
GTM Lead – Farming

Business Unit
SME Business

Function
Indirect Sales

Department
Generate

Reporting Structure

CA2 if any

Grade/Level:
DGM

Key Relationships/Key Customer
External: Channel Partners and Partner Sales Resource, OEMs

Internal : Sales, PDM, SSP, Product. L&D;, Marketing etc

Span of control:

Why position exists?
To create a structured, scalable and repeatable growth engine for the Platinum & Gold ecosystem, moving the organization from relationship-led partner management to account-led, data-driven partner growth.

Job Responsibilities




Define and continuously evolve the Platinum & Gold Farming GTM framework

Work closely with regional sales and PDM teams to bring required improvements in the framework

Ensure Partner Infra and capability development as building blocks for sustainable and scalable growth in P&G; cohort

Create a playbook for increasing extraction from P&G; Logo:

Product penetration drive | Partner level plan to track and monitor

Key Result Areas
Revenue and OB from P&G; Partners

% extraction from tagged logo potential

EPPC drive among tagged logo

Necessary
Preferred

Skills/ Capabilities and competencies
Understanding of Channel Sales
Strong understanding of - Channel business models in ICS space

Strong understanding of B2B sales
Flexible for learning current products and processes

Ability to translate GTM strategy into capability framework
High collaboration ability and stakeholder management

Strategic + executio

📌 Lead – Farming Channel (Navi Mumbai)
🏢 Tata Teleservices
📍 Navi Mumbai