Public Relations Senior Executive

Job Description

Reports To: Group Head

Top 5 things you will do in your role:

1. Media Relations & Outreach
- Identify and engage with relevant entertainment journalists, publications, influencers, creators, and industry stakeholders.
- Build and maintain solid relationships with media contacts across film, OTT, television, music, lifestyle, and entertainment.
- Drive media outreach for press releases, interviews, features, reviews, announcements, and story placements.
- Identify relevant media opportunities for clients and ensure timely follow-ups.

2. Content Development & Communication
- Draft press releases, media pitches, briefing notes, interview briefs, reports, agendas, and other communication materials.
- Develop communication ideas and content aligned with client objectives and entertainment trends.
- Support the creation of client presentations, campaign decks, and internal documents.
- Ensure all communication is accurate, timely, and aligned with the client's brand and messaging.

3. Client Servicing & Execution




- Support the day-to-day management of entertainment client accounts and deliverables.
- Coordinate with internal teams, talent, media, influencers, and other stakeholders to execute campaigns and communication plans.
- Support the execution of film/OTT launches, talent campaigns, screenings, events, premieres, media interactions, and other entertainment-led activations.
- Manage client requests and ensure smooth communication and timely delivery of projects.

4. Campaign Coordination & Reporting
- Assist in planning and executing PR campaigns, launches, events, and media activations.
- Monitor campaign performance and maintain media coverage and campaign trackers.
- Prepare media monitoring reports, campaign summaries, and competitive analysis.
- Track relevant entertainment conversations, trends, and opportunities to identify potential PR opportunities for clients.

5. Industry Awareness & Relationship Bu

📌 Senior Public Relations Executive (Mumbai)
🏢 MSL India
📍 Mumbai