We are looking for a creative, strategic, and results-oriented Social Media Manager with 2–3 years of experience to manage and grow our social media presence. The candidate will be responsible for developing content strategies, managing social media platforms, coordinating content creation, building audience engagement, and improving brand visibility across digital channels.

Key Responsibilities

- Develop and implement social media strategies aligned with organizational marketing and business objectives.
- Manage the organization's social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain a monthly/weekly social media content calendar.
- Create and coordinate engaging content including posts, Reels, Stories, videos, carousels, polls, and campaigns.
- Coordinate with graphic designers, video editors, content writers, trainers, and other teams for content creation.
- Write or review captions, headlines, hashtags, and social media copy.
- Monitor social media trends, audience behaviour, competitor activities, and emerging content formats.
- Increase followers, reach, engagement, leads, and overall brand visibility through organic social media activities.
- Manage comments, messages, mentions, and community interactions professionally.
- Plan and execute social media campaigns for courses, events, workshops, admissions, offers, and brand initiatives.
- Collaborate with the performance marketing team to support paid social media campaigns and lead-generation activities.
- Track and analyse social media performance using platform insights and analytics tools.
- Prepare weekly/monthly social media performance reports and provide recommendations for improvement.




- Monitor campaign performance and make data-driven changes to improve engagement and conversions.
- Ensure all content follows the organization's brand guidelines, tone, and communication standards.
- Coordinate with internal teams to collect relevant information, photos, videos, testimonials, and success stories.
- Stay updated with Instagram, YouTube, LinkedIn, Facebook, and other platform algorithms and trends.

Required Skills

- Strong understanding of social media marketing and content strategy.
- Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Strong content planning and copywriting skills.
- Understanding of social media analytics and performance metrics.
- Knowledge of social media scheduling and management tools.
- Basic understanding of Canva or similar design tools is preferred.
- Basic knowledge of video content and Reels is an advantage.
- Strong communication and interpersonal skills.
- Creative thinking and ability to identify engaging content ideas.
- Ability to manage multiple projects and meet deadlines.
- Good understanding of digital marketing and lead-generation concepts.

Qualification

- Bachelor's degree in Marketing, Communications, Journalism, Business Administration, Digital Marketing, or a related field.
- Relevant skilled certifications in Digital Marketing / Social Media Marketing will be an added advantage.

Experience

- 2–3 years of professional experience in Social Media Management / Digital Marketing / Content Marketing.
- Experience handling social media accounts for an education, training, technology, lifestyle, or service-based organization will be an advantage.
- Candidates should preferably have a portfolio or examples of social media pages/campaigns handled.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 School Of Skills
📍 India