1. Job Purpose

The Branch Manager will be responsible for the overall sales, business development, customer satisfaction, team management, and day-to-day operations of the BH Mahindra Vaikom showroom. The Branch Manager is expected to achieve branch targets, develop the local market, maintain operational discipline, and ensure smooth coordination between Sales, Service, Finance, and Management.

2. Key Responsibilities A. Sales & Business Development

- Achieve monthly sales targets assigned to the branch.
- Develop and implement effective sales strategies to increase showroom sales.
- Monitor daily sales enquiries, leads, follow-ups, bookings, retail, and deliveries.
- Develop new customer leads through field activities, referrals, corporate customers, institutions, and local market contacts.
- Ensure proper follow-up of all enquiries and maintain a healthy sales pipeline.
- Monitor competitor activities, market trends, customer requirements, and local business opportunities.
- Improve branch market share and customer acquisition.

B. Team Management

- Lead, motivate, and monitor the performance of the Sales Team.
- Allocate targets and responsibilities to Sales Executives and Team Leaders.
- Conduct regular morning meetings and review daily performance.
- Monitor attendance, punctuality, grooming, uniform, discipline, and overall work performance.

C. Daily Branch Operations

- Ensure smooth day-to-day functioning of the showroom.
- Maintain showroom presentation, vehicle display, cleanliness, branding, and customer facilities.
- Ensure proper availability and display of vehicles, accessories, brochures, price information, and promotional materials.




- Ensure proper documentation for bookings, deliveries, registrations, finance, insurance, and customer records.

D. Customer Relationship Management

- Ensure excellent customer service from enquiry to vehicle delivery.
- Personally handle important customers and escalated customer complaints.
- Monitor customer feedback and satisfaction.
- Ensure timely follow-up with customers after delivery.
- Develop long-term relationships with existing and potential customers.

E. Target & Performance Monitoring

- Prepare and review daily, weekly, and monthly sales reports.
- Track individual Sales Executive performance.
- Monitor enquiry-to-booking and booking-to-retail conversion.
- Analyse lost sales and identify reasons for non-conversion.
- Submit regular performance updates to the General Manager.
- Take immediate corrective measures when branch performance is below target.

F. Compliance & Discipline

- Ensure employees follow company attendance and HR policies.
- Ensure mandatory morning meetings and branch reporting procedures are followed.
- Maintain proper discipline within the branch.
- Ensure company assets, vehicles, documents, and equipment are properly maintained and protected.
- Immediately report major operational, customer, financial, or disciplinary issues to Management.





3. Key Performance Indicators (KPIs)

- Monthly vehicle retail target achievement
- Booking and enquiry conversion
- Lead generation and follow-up performance
- Sales Executive productivity
- Customer satisfaction
- Pending delivery reduction
- Market development and new customer acquisition
- Branch revenue and profitability
- Employee discipline and productivity
- Overall branch operational performance

4. Candidate Profile

Education:

- Graduate preferred.

Experience:

- Minimum 3–5 years of experience in automobile sales, preferably in a dealership environment.
- Previous experience as a Branch Manager / Sales Manager / Team Leader will be preferred.
- Experience in Mahindra or another automobile dealership will be an added advantage.

Skills Required:

- Robust sales and negotiation skills
- Team leadership and people-management skills
- Good communication and customer-handling ability
- Target-oriented approach
- Local market knowledge
- Problem-solving and decision-making ability
- Strong follow-up and relationship-building skills

5. Working Requirements

- Working Location: BH Mahindra, Vaikom
- Working Days: Monday to Saturday
- Target: Monthly targets as assigned by General Manager
- Compensation: Salary + applicable incentives, based on experience and company structure

Note: The Branch Manager is expected to take ownership of the branch and ensure that all assigned responsibilities are completed within the timelines and standards prescribed by Management.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sr. Branch Manager (Vaikom)
🏢 BH MOTORS VAIKOM
📍 Vaikom