About the Role We are looking for a hands-on and performance-driven Digital Marketing Specialist with 2–4 years of experience to manage and execute digital marketing initiatives focused on lead generation, user acquisition, brand visibility and business growth.
The ideal candidate should have practical experience across SEO, SEM, paid social media, campaign management, content marketing, email marketing, website/CMS management, landing page optimization and digital analytics. This is an Individual Contributor role, and the candidate will be expected to independently execute campaigns, analyze performance, identify opportunities and continuously optimize digital marketing activities.

Key Responsibilities
Digital Marketing & Lead Generation o Campaign Management o Website & CMS Management o SEO & Organic Growth o Paid Marketing – Google & Meta o Social Media & Channel Management o Content & Creative Coordination o Website Conversion & CRO Required

Experience & Skills
 2–4 years of relevant experience in Digital Marketing / Performance Marketing.




 Hands-on experience in digital campaign management and lead generation.
 Practical knowledge of Google Ads and Meta Ads.
 Strong understanding of SEO and SEM.
 Experience with website and CMS management.
 Understanding of landing page optimization and CRO.
 Experience with social media and digital channel management.
 Positive understanding of content marketing and content distribution.
 Experience with Google Analytics and campaign performance reporting.
 Understanding of conversion tracking and marketing analytics.
 Strong understanding of digital marketing metrics such as CPL, CPC, CTR, CPA, ROAS and conversion rate.
 Ability to analyse data and make performance-based decisions.  Good coordination skills to work with Sales, Product, Content and Design teams.  Strong written and verbal communication skills.

Pay: ₹25,000.00 - ₹41,005.82 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Parahittech
📍 India