Senior Performance Marketing Expert

Digital Marketing & Branding Agency

Job Title:

Senior Performance Marketing

Department:

Performance Marketing / Growth

Employment Type:

Full-Time

Experience Required:

4 – 5 Years (Agency Environment Preferred, B2B + B2C Mix)

Reporting To:

Head of Growth / Creative Director / Founder

Location:

In office / Hybrid

Accounts Managed:

Multiple Brand & Client Accounts Simultaneously (B2B and B2C)

Core Expertise Areas

- Performance Marketing Strategy & Media Planning
- B2B & B2C Paid Campaigns (Meta, Google, LinkedIn, Programmatic)
- Funnel Building & Conversion Rate Optimization
- Analytics, Attribution & Reporting
- Lead Generation & Marketing Qualified Lead (MQL) Pipelines
- E-Commerce & D2C Performance Growth
- AI-Based Campaign Optimization & Automation

Role Overview

We are looking for a strategic and hands-on Senior Performance Marketing Executive who can plan, execute, and optimize paid campaigns across B2B and B2C accounts. This role requires end-to-end ownership of performance strategy — from funnel design and media planning to daily execution, testing, and reporting — while directly driving pipeline, revenue, and ROAS outcomes for clients across categories.

The ideal candidate is equally comfortable running high-intent B2B lead-gen campaigns and high-volume B2C e-commerce campaigns, and can translate business objectives into channel strategy, budget allocation, and measurable growth.

Key ResponsibilitiesPerformance Strategy & Planning

- Build channel strategy and media plans for B2B and B2C accounts based on business goals (leads, ROAS, CAC, LTV).
- Define audience segmentation, funnel stages,



and campaign structure across platforms.
- Set and own performance targets (CPL, CAC, ROAS, CTR, conversion rate) per account.
- Present strategy, performance reviews, and growth roadmaps to internal teams and clients.

Campaign Execution & Optimization

- Plan, launch, and manage paid campaigns across Meta, Google Ads, LinkedIn Ads, and programmatic platforms.
- Run continuous A/B testing on creatives, copy, audiences, and landing pages.
- Optimize budgets and bids daily/weekly based on performance data.
- Manage B2B lead-generation funnels (LinkedIn, Google Search, landing pages, CRM handoff).
- Manage B2C/D2C funnels for e-commerce, app installs, and retail conversion campaigns.

Analytics, Reporting & CRO

- Track and report performance via GA4, Meta Ads Manager, Google Ads, and CRM/marketing automation tools.
- Build and maintain dashboards for real-time campaign visibility.
- Identify funnel drop-offs and drive Conversion Rate Optimization (landing pages, forms, checkout flow).
- Deliver weekly/monthly performance reports with insights and next-step recommendations.

AI & Automation (Mandatory for Senior Role)

- Use AI tools (ChatGPT, Copy.ai, AdCreative.ai, Meta Advantage+, Google Performance Max, etc.) for creative testing and campaign optimization.




- Build automated reporting dashboards and rule-based bid/budget automation.
- Drive efficiency through AI-assisted audience research, ad copy generation, and predictive optimization.

Collaboration & Delivery

- Act as the performance marketing SPOC for servicing, creative, and client teams.
- Coordinate with design/content teams to brief high-performing creative assets.
- Ensure on-time delivery, budget pacing, and account health across all live campaigns.
- Maintain smooth communication between clients, servicing, and internal stakeholders.

Required Qualifications

- 4–5 years of hands-on performance marketing experience (Agency preferred), with proven exposure to both B2B and B2C accounts.
- Demonstrated experience owning strategy — not execution alone — including media planning and funnel design.
- Strong hands-on proficiency in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and GA4.
- Solid understanding of lead-gen funnels, MQL/SQL pipelines, and e-commerce/D2C funnels.
- Working knowledge of CRM/marketing automation tools (HubSpot, Zoho, Salesforce, or similar).
- Hands-on experience using AI tools in performance/media workflows.
- Strong analytical skills with the ability to translate data into actionable strategy.
- Strong communication and client-facing presentation skills.

Positioning Difference

Senior:

Owns performance strategy, media planning, budget allocation, reporting frameworks, AI-driven optimization, and cross-functional delivery — beyond day-to-day campaign execution.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Performance Marketing Specialist (Mumbai)
🏢 One Media Works
📍 Mumbai