Job Summary

We are looking for a creative, articulate, and detail-oriented Content & Copywriter to develop engaging and impactful content for the school's website, social media platforms, admission campaigns, events, newsletters, brochures, promotional activities, and internal communications.

The ideal candidate should have excellent command of English, solid storytelling and copywriting skills, and the ability to create content that effectively communicates the school's academic strengths, student achievements, activities, values, events, and overall brand identity.

Key ResponsibilitiesContent Creation

- Develop high-quality content for the school's website, social media, newsletters, brochures, blogs, campaigns, and digital platforms.
- Create engaging content around student achievements, academic accomplishments, faculty achievements, competitions, sports, co-curricular activities, events, and school initiatives.
- Write informative and engaging articles, blogs, newsletters, and educational content.
- Develop content for school programmes, workshops, exhibitions, celebrations, competitions, and special events.
- Convert information provided by academic and administrative teams into clear, engaging, and parent-friendly content.
- Conduct basic research and fact-checking before publishing educational or institutional content.
- Maintain consistency in the school's tone, messaging, and communication style.

Copywriting & Creative Content

- Write compelling social media captions, headlines, taglines, hooks, campaign copy, and calls-to-action.
- Develop creative copy for admission campaigns, Open House, school events, outreach activities, and promotional campaigns.
- Write content for brochures, prospectuses, advertisements, standees, posters, invitations, and other marketing material.
- Develop creative concepts and content ideas for school campaigns.
- Create short-form and engaging copy suitable for Instagram, Facebook, LinkedIn, YouTube, and WhatsApp communication.
- Write scripts for Reels, short-form videos, promotional videos, event videos, interviews, and school campaigns.




- Develop storytelling-based content that showcases the school's achievements, culture, student experiences, and educational approach.

School & Social Media Communication

- Prepare content calendars for social media and digital campaigns.
- Coordinate with the Graphic Designer, Videographer, Social Media Manager, Marketing Team, Admissions Team, and Academic Departments.
- Provide appropriate copy and creative direction to the design team for social media and campaign creatives.
- Develop content based on photographs, videos, school events, and student activities.
- Ensure that all published content is accurate, appropriate, professional, inclusive, and aligned with the school's values.
- Proofread and edit all content before publication.

Key Content Areas

The candidate will work on content related to:

- School Admissions & Open House
- Academic Achievements
- Student Achievements
- Faculty Achievements
- Sports & Co-curricular Activities
- School Events & Celebrations
- Competitions & Olympiads
- Workshops & Educational Programmes
- Student Life
- School Facilities
- Parent Communication
- Educational Campaigns
- Social Media
- Website Content
- Promotional Campaigns
- School Branding

Required Skills

- Excellent command of English grammar, vocabulary, sentence structure, and written communication.
- Strong creative writing, copywriting, and storytelling skills.
- Ability to write both long-form and short-form content.
- Ability to adapt writing style according to the target audience.
- Solid understanding of social media content and digital communication.
- Ability to create effective hooks, headlines, captions, taglines, and CTAs.
- Strong research, proofreading,



and editing skills.
- Excellent attention to detail.
- Ability to understand creative briefs and convert ideas into compelling content.
- Strong organisational and time-management skills.
- Ability to handle multiple projects and meet deadlines.
- Good coordination and interpersonal skills.

Software & Digital Skills

Working knowledge of the following will be an advantage:

- MS Word / Google Docs
- Canva
- Basic understanding of social media management platforms
- Basic understanding of SEO and keyword research
- Basic knowledge of content scheduling tools
- Basic understanding of AI-assisted content tools

Educational Qualification

- Bachelor's/Master's degree in English, Journalism, Mass Communication, Communications, Advertising, Marketing, or a related field.
- Certification in Content Writing, Copywriting, Digital Marketing, or Communications will be an added advantage.

Experience

- 3–4 years of relevant experience in content writing, copywriting, digital marketing, communications, or a related field.
- Prior experience working with a school or educational organisation will be preferred.
- Experience in creating content for social media, websites, admission campaigns, brochures, and institutional communication will be an advantage.
- Experience in Reel/short-form video scripting will be preferred.

The ideal candidate should be a creative storyteller and strong communicator who understands the school environment and can transform everyday school activities, achievements, events, and educational initiatives into engaging and meaningful content.

The candidate should be comfortable working on both creative marketing content and formal institutional communication, while maintaining professionalism and consistency with the school's brand identity.

Portfolio: Candidates should be prepared to share relevant samples of copywriting, social media content, blogs, campaigns, website content, brochures, and/or video scripts.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Content Writer and Editor (Rohini)
🏢 Maxfort School
📍 Rohini