Job Description – Digital Marketing Specialist

Position: Digital Marketing Specialist
Experience: 3–5 Years
Employment Type: Full-Time
Location: Greater Noida, West
Department: Marketing

Job Summary

We are looking for a Digital Marketing Specialist with 3–5 years of experience to plan, execute, monitor, and optimize digital marketing campaigns. The ideal candidate will have strong expertise in SEO, Google Ads, Meta Ads, social media marketing, content marketing, lead generation, and digital analytics.

Key Responsibilities

- Develop and implement digital marketing strategies to achieve business and brand objectives.
- Plan, execute, and optimize Google Ads, Meta Ads, and other paid marketing campaigns.
- Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and technical SEO.
- Improve website traffic, search engine rankings, leads, and conversions.
- Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Create and execute social media and content marketing campaigns.
- Conduct competitor and market research to identify recent digital marketing opportunities.
- Monitor campaign performance and optimize budgets, targeting, creatives, and keywords.
- Track important metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, traffic, and engagement.
- Use Google Analytics (GA4), Google Search Console, Google Tag Manager, and other analytics tools to measure performance.




- Prepare weekly/monthly digital marketing performance reports.
- Coordinate with content writers, graphic designers, developers, and sales teams.
- Develop strategies for lead generation and improve the quality of marketing leads.
- Conduct A/B testing of advertisements, landing pages, content, and campaigns.
- Stay updated with the latest digital marketing trends, Google algorithm updates, advertising platforms, and industry developments.

Required Skills

- 3–5 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Lead Generation.
- Practical experience with Google Ads and Meta Ads Manager.
- Good knowledge of GA4, Google Search Console, and Google Tag Manager.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Strong analytical and data interpretation skills.
- Knowledge of conversion tracking and campaign optimization.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of digital marketing KPIs and ROI measurement.

Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital Marketing certifications will be an added advantage.

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist (3-5 years) (Greater Noida)
🏢 Techostinger India Private
📍 Greater Noida