Job Title: Social Media Manager – Google Ads & Meta Ads Specialist
Location: Pitampura, New Delhi
Employment Type: Full-Time
Experience: 2–3 Years
Department: Digital Marketing
About the Role
We are looking for a creative and performance-driven Social Media Manager & Paid Ads Specialist who can manage our social media presence, create engaging campaigns, and drive measurable results through Meta Ads (Facebook & Instagram) and Google Ads.
The ideal candidate should have a strong understanding of social media marketing, paid advertising, audience targeting, campaign optimization, analytics, and content strategy.
Key Responsibilities
Social Media Management
- Manage and grow Facebook, Instagram, LinkedIn.
- Develop monthly social media content calendars and campaign strategies.
- Coordinate with graphic designers, video editors and content writers to create engaging content.
- Write or review captions, ad copy, hooks, CTAs and promotional content.
- Monitor trends, competitors and audience engagement.
- Manage comments, messages and community engagement.
- Track social media performance and prepare regular reports.
Meta Ads – Facebook & Instagram
- Plan, create and manage Facebook & Instagram advertising campaigns.
- Set up campaigns for lead generation, website traffic, conversions, engagement and remarketing.
- Conduct audience research and create relevant targeting strategies.
- Manage Meta Pixel, Events Manager, Custom Audiences and Lookalike Audiences.
- Perform A/B testing of creatives, audiences, copy and landing pages.
- Monitor CPL, CPA, CTR, CPC, ROAS and conversion rates.
- Optimize campaigns and budgets based on performance.
Google Ads
- Plan, create and manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Create compelling ad copies and optimize landing pages.
- Monitor CPC, CTR, conversions, CPA and ROAS.
- Manage campaign budgets and continuously optimize performance.
- Set up and monitor Google Analytics, Google Tag Manager and conversion tracking.
- Prepare campaign performance reports and actionable insights.
Required Skills
- Strong knowledge of Meta Ads Manager and Google Ads.
- Hands-on experience with paid social media campaigns.
- Good understanding of Google Analytics/GA4, Google Tag Manager and conversion tracking.
- Knowledge of Meta Pixel and remarketing strategies.
- Strong understanding of SEO, social media algorithms and digital marketing fundamentals.
- Excellent copywriting and communication skills.
- Ability to analyze campaign data and make optimization decisions.
- Creative mindset with an understanding of high-performing social media content.
- Ability to manage multiple campaigns and deadlines.
Preferred Qualifications
- 2–3 years of experience in Social Media Management and Performance Marketing.
- Google Ads certification or Meta certification is a plus.
- Experience handling advertising budgets and generating leads/sales.
- Experience with Canva, Adobe Photoshop or similar design tools is an advantage.
- Experience with WordPress/WooCommerce or other websites is a plus.
Key Performance Indicators (KPIs)
- Lead generation and conversion growth
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- CTR and CPC
- Social media reach and engagement
- Follower and community growth
What We Offer
- Market-competitive salary based on experience and performance
- Opportunity to work on multiple digital marketing campaigns
- Creative and growth-oriented work environment
- Opportunity to develop expertise in Social Media, Meta Ads and Google Ads
How to Apply
Interested candidates can send their CV/Resume and portfolio of previous campaigns to:
Email:
[email protected]
Contact: +91-XXXXXXXXXX
Subject: Application – Social Media Manager & Paid Ads Specialist
Short Job Post Headline:
WE’RE HIRING | SOCIAL MEDIA MANAGER + GOOGLE & META ADS SPECIALIST
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
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