Job Summary

Anfield Study Abroad is looking for a creative, analytical, and result-oriented Digital Marketing Specialist to manage and monitor the digital marketing activities of all Anfield Study Abroad branches.

The role will be based at the Kozhikode location and will be responsible for planning, coordinating, executing, and monitoring digital marketing initiatives across all branches, ensuring consistency in brand communication, campaign performance, lead generation, and online visibility.

Key Responsibilities

- Plan and execute digital marketing strategies for all Anfield Study Abroad branches.
- Manage and monitor digital marketing activities across platforms including Instagram, Facebook, YouTube, Google, LinkedIn, and other relevant digital channels.
- Coordinate with branch teams to collect content, updates, achievements, student success stories, events, and promotional requirements.
- Develop and maintain a centralized digital content and campaign calendar for all branches.
- Monitor branch-wise social media activities and ensure regular and consistent content publishing.
- Coordinate with the creative/media team for the development of posts, reels, videos, advertisements, stories, and promotional creatives.
- Plan and monitor paid advertising campaigns for lead generation, brand awareness, admissions, events, and promotional activities.
- Monitor campaign performance, including reach, engagement, leads, cost per lead, conversions, and other relevant KPIs.
- Analyse digital marketing data and prepare weekly/monthly performance reports for management.




- Identify underperforming campaigns and recommend appropriate improvements.
- Ensure that all branches follow Anfield's brand guidelines and digital communication standards.
- Monitor competitors, market trends, student interests, and emerging digital marketing opportunities in the study-abroad sector.
- Coordinate with the Sales and Counselling teams to align digital campaigns with current and upcoming intakes.
- Support branch-specific campaigns based on local requirements while maintaining overall brand consistency.
- Manage and monitor Google Business Profile and other relevant online business listings where applicable.
- Monitor online reviews, comments, messages, and audience engagement and coordinate with the relevant teams for timely responses.
- Track leads generated through digital campaigns and coordinate with the Sales team to monitor lead quality and follow-up.
- Maintain proper records of campaign budgets, performance, creatives, and results.
- Support the planning and digital promotion of seminars, university events, education fairs, student activities, and company events.
- Ensure timely promotion of important company announcements, achievements, offers, intake campaigns, and student success stories.




- Coordinate with branch teams to ensure that important local activities are captured and promoted digitally.
- Stay updated with the latest social media trends, advertising tools, algorithms, content formats, and digital marketing practices.

Required Skills & Qualifications

- Bachelor's degree or diploma in Digital Marketing, Marketing, Communications, Media, or a related field.
- Minimum 1–3 years of experience in digital marketing, preferably in the education, study-abroad, or similar service industry.
- Strong knowledge of social media marketing and paid advertising.
- Experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics, Google Search Console, SEO, and other digital marketing tools is preferred.
- Strong content planning and campaign management skills.
- Basic understanding of social media analytics and performance reporting.
- Good communication and coordination skills.
- Creative mindset with an understanding of current social media trends.
- Ability to manage multiple campaigns and branch requirements simultaneously.
- Robust analytical and problem-solving skills.
- Ability to work independently as well as coordinate effectively with different teams.

Pay: ₹10,074.65 - ₹41,007.22 per month

Benefits:

- Cell phone reimbursement

Ability to commute/relocate:

- Kozhikode, Kerala 673017: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- Digital marketing: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Anfield study abroad
📍 India