POSITION: Associate Creative Director – Copy
EXPERIENCE: 8–10 Years
LOCATION: Mumbai (Lower Parel)
COMPANY PROFILE: https://anvisdigital.com/

ABOUT THE ROLE

The Associate Creative Director – Copy is a strategic thinker and master storyteller who brings together campaign planning, creative strategy, and compelling copywriting.

This role involves crafting insight-led campaigns, shaping the creative voice of brands, and leading and mentoring a team of copywriters. You will drive ideas across digital and social ecosystems while playing a key role in creative pitches and new business opportunities.

KEY RESPONSIBILITIES

Creative Thinking & Writing:

- Lead the conceptualization and execution of integrated campaigns across social, digital, and content ecosystems
- Translate brand and creative strategy into powerful, effective communication
- Craft compelling narratives and storytelling across formats
- Ensure quality, consistency, and originality across written outputs
- Write and oversee short-form and long-form copy, including scripts and editorial content
- Create, adapt, and repurpose content for multiple platforms and audiences
- Stay updated with trends, culture, and conversations
- Strong understanding of Gen Z tone, behaviour, and content consumption

Social Media Expertise:

- Optimize content, tone, messaging, and language based on audience behaviour and platform nuances




- Use social media insights, reach, engagement, and performance metrics to refine content strategies
- Collaborate with analytics teams to improve creative effectiveness

Leadership, Project Management & Pitches:

- Lead, mentor, and inspire a team of copywriters
- Collaborate with internal teams, client leads, and cross-functional stakeholders from brief to execution
- Drive creative excellence, timelines, quality, and strategic alignment
- Play a key role in new business pitches, from idea generation to presentation
- Lead pitch decks, campaign narratives, and big ideas for prospective clients
- Experience with large-scale, integrated, pan-India campaigns

WHAT YOU NEED TO SUCCEED

- Proven experience in leading and delivering integrated creative campaigns
- Solid command of storytelling, brand voice, and content strategy
- Hands-on copywriting expertise with a sharp creative instinct
- Experience in client pitches and new business presentations
- Deep understanding of digital, social media, and content ecosystems
- Strong leadership and mentoring skills
- Confident and agile in fast-paced environments
- Passionate storyteller and creative leader
- Collaborative, proactive, and solution-oriented

Pay: ₹330,145.32 - ₹1,308,018.18 per year

Work Location: In person

📌 Associate Creative Director - Copy (India)
🏢 Anvis Digital
📍 India