Digital Marketing Executive

Job Type: Full-Time
Location: Dwarka, Delhi
Experience: 2–3+ Years
Salary: ₹20,000 – ₹28,000 per month

Job Summary

We are looking for a Digital Marketing Executive with 2–3+ years of hands-on experience in SEO, Google Ads, and Meta Ads.

The ideal candidate should have practical experience managing multiple digital marketing projects, running paid advertising campaigns, improving organic visibility, analyzing performance data, and generating measurable business results.

The candidate should be analytical, proactive, performance-driven, and capable of independently managing multiple client projects and advertising accounts.

Key ResponsibilitiesSEO

- Plan and execute SEO strategies for multiple websites.
- Conduct keyword research, competitor analysis, and SEO audits.
- Manage On-Page, Off-Page, and Technical SEO activities.
- Optimize meta titles, descriptions, headings, URLs, content, and internal linking.
- Plan and execute link-building and off-page SEO strategies.
- Monitor keyword rankings, organic traffic, leads, and conversions.
- Identify opportunities to improve organic search visibility and website performance.
- Manage Google Search Console and Google Analytics/GA4.
- Coordinate with content and development teams for SEO implementation.
- Prepare regular SEO reports and performance analysis.

Google Ads / PPC

- Create, manage, and optimize Google Ads campaigns.
- Handle Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.
- Conduct keyword research and search-term analysis.
- Manage bids, budgets, negative keywords, targeting, and campaign structure.
- Monitor CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Perform A/B testing of ad copies, audiences, landing pages, and campaign strategies.
- Manage multiple Google Ads accounts and campaigns.
- Continuously optimize campaigns to improve lead quality and conversion performance.

Meta Ads





- Create and manage Facebook and Instagram advertising campaigns.
- Handle Lead Generation, Traffic, Engagement, Conversion, and Sales campaigns.
- Manage audiences, retargeting, lookalike audiences, placements, creatives, and budgets.
- Monitor CPM, CPC, CTR, CPL, CPA, ROAS, and conversions.
- Test different creatives, ad copies, audiences, and campaign structures.
- Analyze campaign data and implement ongoing optimization strategies.

Reporting & Project Management

- Manage multiple SEO and paid advertising projects simultaneously.
- Track campaign and project performance.
- Prepare weekly and monthly digital marketing reports.
- Analyze data and provide actionable performance recommendations.
- Coordinate with content, design, development, and account management teams.
- Maintain proper documentation of campaigns, strategies, and performance.
- Stay updated with SEO algorithm updates, Google Ads, Meta Ads, and digital marketing trends.

Required Skills

- 2–3+ years of practical experience in Digital Marketing, SEO, Google Ads, and Meta Ads.
- Robust understanding of SEO fundamentals and search engine ranking factors.
- Hands-on experience managing multiple websites and digital marketing campaigns.
- Good knowledge of Google Ads, Meta Ads Manager, GA4, and Google Search Console.
- Understanding of Google Tag Manager (GTM), Meta Pixel, conversion tracking, and UTM tracking.
- Strong knowledge of digital marketing KPIs and performance metrics.




- Ability to analyze campaign and website data and make data-driven decisions.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to independently manage multiple projects and deadlines.

Preferred Skills

- Google Ads / Google Analytics certification is a plus.
- Experience working in a digital marketing agency or with multiple clients.
- Basic knowledge of WordPress and Shopify.
- Experience in lead generation and e-commerce marketing.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience with conversion tracking and analytics implementation.

Key Performance Areas

- Improvement in organic rankings and organic traffic.
- Growth in qualified leads and conversions.
- Google Ads and Meta Ads campaign performance.
- Improvement in ROI/ROAS.
- Reduction in CPL/CPA wherever applicable.
- Continuous optimization of SEO and paid campaigns.
- Timely completion of assigned projects and tasks.
- Effective management of multiple client accounts.
- Accurate and timely performance reporting.

Ideal Candidate

The ideal candidate should be a hands-on, analytical, proactive, and performance-oriented Digital Marketing professional with strong practical knowledge of SEO, Google Ads, and Meta Ads.

The candidate should be comfortable working with data, identifying performance gaps, implementing optimization strategies, and managing multiple digital marketing projects independently.

Key Skills

Digital Marketing, SEO, Search Engine Optimization, Google Ads, PPC, Meta Ads, Facebook Ads, Instagram Ads, Performance Marketing, Lead Generation, Google Analytics, GA4, Google Search Console, GTM, Meta Pixel, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Conversion Tracking, Remarketing, Retargeting, ROAS, CPL, CPA, CTR, CPC.

Pay: ₹20,000.00 - ₹28,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Pathcore
📍 India