Job Description – Sales Executive

Company: Banaras Swarn Kala Kendra Pvt. Ltd.
Department: Sales
Industry: Jewellery Retail
Location: Varanasi (Godowlia, Lahurabir, Paharia & Bhelupur)
Reporting To: Branch Incharge / Store Manager

Job Purpose

To provide an excellent customer experience, understand customer requirements, present suitable jewellery products, generate sales, and achieve individual and branch sales targets while maintaining the company's service standards and brand values.

Key Responsibilities

1. Customer Handling

- Welcome and greet every customer professionally.
- Understand customer requirements, preferences, occasion and budget.
- Build solid relationships with customers and provide personalized assistance.
- Maintain a positive, respectful and customer-focused approach throughout the sales process.

2. Product Presentation

- Present Gold, Diamond and Silver jewellery according to customer requirements.
- Explain product details including weight, purity, design, making charges, diamond specifications, certification and pricing.
- Demonstrate product features and explain the uniqueness/value of different collections.
- Maintain complete knowledge of new launches, collections and ongoing schemes.

3. Sales & Target Achievement

- Achieve assigned individual sales targets.
- Contribute towards branch sales targets.
- Generate enquiries and convert them into successful sales.
- Follow up with prospective and existing customers.
- Promote company schemes, offers and campaigns as per approved guidelines.
- Focus on upselling and cross-selling relevant products.

4. Customer Relationship Management

- Maintain regular follow-up with customers after enquiries and purchases.
- Develop long-term relationships with existing customers.
- Inform customers about new collections, events,



offers and schemes.
- Encourage repeat purchases and referrals.

5. Jewellery Knowledge

- Maintain strong knowledge of:
- Gold jewellery
- Diamond jewellery
- Silver jewellery
- Making charges
- Purity and hallmarking
- HUID
- Diamond certificates
- Jewellery care
- Company schemes and offers
- Continuously participate in product and sales training programs.

6. Sales Process & Documentation

- Ensure all sales are processed according to company policies.
- Coordinate with Billing, Vault, Accounts and Branch Incharge teams.
- Ensure correct product/tag details are communicated to the billing team.
- Follow approved discount and making-charge authorization procedures.
- Do not commit any unauthorized discount, offer or benefit to customers.

7. Store Discipline

- Maintain proper grooming, uniform and professional appearance.
- Keep assigned counters and displayed products organized.
- Handle jewellery carefully and follow all security and stock-handling procedures.
- Follow attendance, reporting and branch discipline policies.

8. Customer Feedback & Escalation

- Handle basic customer queries professionally.
- Immediately escalate complaints, pricing disputes or special requests to the Branch Incharge/Manager.
- Collect and communicate customer feedback to improve service quality.

Required Skills & Qualifications

- Minimum 12th pass; graduation preferred.
- Previous experience in jewellery retail sales will be an advantage.
- Excellent communication and interpersonal skills.
- Strong customer-handling and convincing skills.
- Good numerical ability.
- Strong product-learning ability.
- Positive attitude and team-working skills.
- Target-oriented and self-motivated.
- Presentable and professionally groomed.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Health insurance

Work Location: In person

📌 Senior Sales Executive (India)
🏢 Banaras Swarn Kala Kendra Private
📍 India