Position: PPC ExecutiveDepartment: Digital Marketing / Performance MarketingLocation: WFOExperience: Fresher – 2 YearsEmployment Type: Full-TimeKey Responsibilities1. Campaign Setup & Execution● Create, manage, and optimize PPC campaigns on Google Ads, Meta Ads, Bing Ads,and other platforms.● Implement Search, Display, Video, Lead Gen, and Performance Max campaigns.● Develop and test ad copies, creatives, and landing pages for maximum performance.2. Lead Generation & Optimization● Run high-quality lead generation campaigns with a robust focus on CPL, CPA, andconversion volume.● Optimize campaigns to improve CTR, CPC, CPL, Quality Score, and ROAS.● Conduct A/B testing on ads, audience segments, placements, and landing pages.3. Keyword Research & Targeting● Perform keyword research using Google Keyword Planner and other tools.● Identify high-intent keywords and negative keywords to minimize wastage.● Build relevant ad groups and structured campaigns.4. Daily Monitoring & Reporting● Track daily spend, performance, and lead quality.● Maintain Google Sheets dashboards for CPL, lead count, quality checks, and ROI.● Share daily, weekly,



and monthly reports with insights and action points.5. Landing Page & Creative Coordination● Work closely with the design and content team for banners, creatives, videos, landingpages, etc.● Recommend improvements to enhance conversion rates and user experience.6. Budget & Bidding Management● Manage campaign budgets to avoid overspending.● Work on manual CPC, Maximize Conversions, Target CPA/ROAS strategies.● Allocate budgets across channels based on performance.7. Tracking & Analytics● Set up conversion tracking (Google Tag Manager, Pixel, UTM tracking).● Work with analytics tools to measure conversions and attribution.● Ensure data accuracy across platforms.Required Skills● Basic understanding of Google Ads & Facebook Ads.● Strong analytical and Excel/Google Sheets skills.● Good communication, creativity, and problem-solving ability.● Fast learner with interest in performance marketing and lead generation.● Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score.

(Ref:www.freshersworld.com,freshersworld)

📌 PPC Executive (Gurugram)
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