About EZ WellnessAtEZ Wellness, we believe that health and wellness shouldn’t be complicated. Our mission is to make healthy living accessible, effortless, and "EZ" for everyone through high-quality products and a supportive community. We are looking for a hybridBrand Strategist & Content Writerto establish our unique brand voice, construct our digital footprint, and drive growth from the ground up.Role OverviewThis is a high-impact, full-time role where strategic thinking meets creative execution. You will be responsible for defining how EZ Wellness shows up in the world from the macrobranding plansto micro-level execution likeInstagram creatives, product image conceptualization, and high-converting ad copy. If you have a passion for the wellness space and know how to tell a story that connects deeply with modern consumers, we want you on our team.Key Responsibilities1. Brand Strategy & PlanningDevelop and execute a comprehensive lifestyle andwellness brand positioning framework .Define the core brand identity, including target persona alignment, voice, tone, and competitive differentiators.Formulate a cohesive content ecosystem mapping back to core business targets (brand awareness, lead gen, community).2. Copywriting & Content CreationWrite compelling, high-converting copy across platforms:Instagram captions, static scripts, reels, and product detail descriptions.Craft concise,



punchy hooks and body texts for paidbrand advertisements(Meta/Google ads).Ensure all content aligns seamlessly with the EZ Wellness tone clear, engaging, empathetic, and authoritative.3. Social Media Visual Direction & CreativesConceptualise aestheticInstagram post layouts, carousels, and storiesthat stop users from scrolling.Maintain a pristine, cohesive grid aesthetic reflecting premium wellness trends.Stay up-to-date with viral wellness trends, audio formats, and community engagement tactics.4. Product Image & Aesthetic BuildingDirect the visual narrative for product photography, including storyboarding e-commerce images and lifestyle mockups.Collaborate with graphic designers and photographers to ensure final media assets reflect an "effortless wellness" lifestyle.Requirements & QualificationsExperience:3+ years of full-time experience as a Brand Strategist, Content Creator, Copywriter, or Social Media Specialist.Niche Expertise:Prior experience working directly withD2C, lifestyle, fitness, supplements, or wellness brandsis highly preferred.Design Savvy:Proficiency in design and storyboarding tools likeCanva, Adobe Express, or Figmato draft concepts.Storytelling:A proven track record of using emotional storytelling to build online communities.Portfolio:A solid portfolio demonstrating a mix of branding frameworks, written copy, and visual social media grids.

📌 Brand Strategist & Content Writer (Maharashtra)
🏢 Dignity Health
📍 Maharashtra