Job Description

Key Responsibilities

- Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns.
- Translate client briefs into engaging, on-brand, and audience-focused messaging.
- Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral.
- Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions.
- Ensure content aligns with brand guidelines, campaign objectives, and tone of voice.
- Incorporate SEO best practices and digital content optimization where applicable.
- Monitor content performance and refine messaging based on campaign insights and audience engagement.
- Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content.
- Present creative concepts and copy ideas to internal teams and clients when required.
- Manage multiple projects while maintaining quality,



creativity, and adherence to deadlines.

Eligibility Criteria

- Bachelor's degree or UGC-approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field.
- 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role.
- Excellent written and verbal communication skills with a strong command of English.
- Strong portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work.
- Understanding digital marketing, branding, and social media platforms.

Preferred Skills

- Robust conceptual thinking and storytelling abilities.
- Excellent editing, proofreading, and attention to detail.
- Ability to write across multiple formats, audiences, and brand tones.

📌 Copywriter (Mumbai)
🏢 dentsu
📍 Mumbai