General Manager - Brand Operations

Location: Mumbai HQ

Function: Brand Strategy & Operations

Experience: 12+ years

Work Mode: On-site

About Rusk Media

Rusk Media is building the future of entertainment, with a mission to revolutionize how entertainment is consumed by the 12–34 audience globally.

We create and distribute fiction entertainment across the AVOD, SVOD and OTT landscape, while delivering value to advertisers through original IPs such as Alright, Binge, LIT, and Playground, along with shows distributed across platforms including Amazon miniTV, MX Player, and Hotstar.

About the Role

We are looking for a senior Brand Operations leader to build and scale Rusk Media's post-sale execution and client success engine.

This role will lead multiple functional pods across LCS and MM/EM, with a strong mandate to evolve the organization from traditional client servicing to proactive, strategic account management.

You will be responsible for creating an operating model that delivers flawless campaign execution, standardized reporting, stronger client relationships, operational efficiency, and sustainable account growth.

This is a high-impact leadership role requiring strong experience in account management, client success, operations, team leadership, and technology-led process transformation.

Key Responsibilities

Strategic Account Growth & Retention

- Drive account retention and organic portfolio growth across the division.
- Build processes that proactively identify client needs and create upsell/cross-sell opportunities.
- Develop frameworks to improve client satisfaction, engagement and long-term account value.





Operations & Process Excellence

- Own the overall Brand Operations function and ensure high-quality, timely campaign delivery.
- Establish standardized operational frameworks, reporting formats and client communication protocols.
- Drive strong SLA adherence and act as the senior escalation point for complex client and delivery challenges.
- Build scalable processes that can support a rapidly growing business.

AI, Automation & Innovation

- Champion the adoption of Generative AI, automation and advanced data visualization across teams.
- Identify opportunities to automate recurring reporting and operational workflows.
- Drive data-led storytelling and improve the quality and efficiency of client reporting.
- Encourage continuous experimentation with new technology and productivity tools.

Leadership & Team Transformation

- Lead and mentor functional and pod leads across Brand Operations.
- Build a high-performance team with strong ownership, accountability and client-first thinking.
- Drive the transition from reactive execution to proactive strategic account management.
- Develop talent and create transparent frameworks for capability building and career growth.

Culture & Cross-functional Collaboration

- Partner closely with Sales, Content, Creative,



Marketing, Finance and other internal teams.
- Drive strong cross-functional collaboration and operational alignment.
- Build a culture of continuous learning, innovation and high engagement.

What We're Looking For

- 12+ years of experience in account management, client success, brand operations or a related leadership function.
- Experience leading large, retained client portfolios in a media, advertising, agency, entertainment or client-side environment.
- Proven experience managing multi-layered teams and mid-level managers.
- Strong understanding of campaign execution, client servicing, account growth and operational processes.
- Demonstrated experience implementing AI, automation, analytics or technology-led workflow improvements.
- Strong proficiency in MS Excel and PowerPoint.
- Strong understanding of digital media, web content, advertising and evolving content consumption trends.
- Excellent communication, stakeholder management and negotiation skills.
- Ability to engage confidently with senior brand and client stakeholders.
- Strong strategic thinking combined with the ability to drive execution at scale.
- Bachelor's degree from a reputed institution in Marketing, Advertising, Business, Communications or a related field. A Master's degree is a plus.

If you are an experienced account management or client success leader who enjoys building teams, transforming operations and creating scalable systems in a fast-paced media and entertainment environment, we'd love to hear from you.

Location: Mumbai | Work from Office

📌 Brand Operations Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai