About The Company

Our client is a fast-growing, conscious footwear brand transforming everyday comfort with cutting-edge engineering and sustainable materials. Featuring high-performance cushioning and proprietary biodegradable technology, they craft open footwear built for style, function, and minimal environmental impact. They are seeking talented professionals to help scale the future of sustainable fashion across India.

About The Role

We are looking for an experienced and result-oriented D2C E-Commerce Head to lead and scale our direct-to-consumer (D2C) business. The ideal candidate will be responsible for driving online revenue, improving customer acquisition and retention, optimizing the e-commerce funnel, and building a profitable and scalable D2C business.

The candidate should have strong hands-on experience in Shopify, performance marketing, marketplace/e-commerce operations, analytics, conversion optimization, and P&L; management, preferably within the footwear, fashion, lifestyle, or consumer brands industry.

Key Responsibilities

- D2C Business Strategy
- Develop and execute the overall D2C e-commerce growth strategy aligned with business objectives.
- Own D2C revenue, profitability, growth, and customer acquisition targets.
- Identify new growth opportunities across products, channels, campaigns, and customer segments.
- Build and execute annual, quarterly, and monthly e-commerce business plans.
- Monitor market trends, customer behavior, competitor activity, and industry developments.
- E-Commerce Website Management
- Own the end-to-end performance of the company's D2C website, preferably Shopify.
- Improve website conversion rate, average order value (AOV), customer journey, and overall user experience.

Manage product listings, collections, merchandising, pricing, promotions, landing pages, and website content.

- Work closely with technology and design teams to improve website functionality and performance.
- Ensure website speed, mobile experience,



payment processes, and checkout journey are optimized.
- Performance Marketing & Customer Acquisition
- Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant digital platforms.
- Develop strategies for customer acquisition, retargeting, remarketing, and customer retention.
- Own and optimize key metrics such as ROAS, CAC, CTR, CPC, CVR, AOV, LTV, and contribution margin.
- Work with internal teams and external agencies to improve campaign performance.
- Develop a data-driven approach to marketing budgets and channel allocation.
- Revenue & Conversion Growth
- Drive online sales through effective merchandising, promotions, offers, bundles, and campaigns.
- Analyze the complete e-commerce funnel and identify opportunities to improve conversion.
- Conduct A/B testing and implement CRO initiatives.
- Develop strategies to increase repeat purchases and customer lifetime value.
- Plan and execute major campaigns around festive seasons, launches, sales events, and new product drops.
- Analytics & Business Intelligence
- Track and analyze daily, weekly, and monthly D2C performance.
- Build and monitor dashboards covering revenue, orders, traffic, conversion, CAC, ROAS, AOV, retention, and profitability.
- Use data and customer insights to make business decisions.
- Identify gaps in performance and implement corrective action plans.
- Present business performance and growth plans to senior management.
- Product & Merchandising
- Work closely with the product and merchandising teams to optimize the online product assortment.
- Identify best-selling,



slow-moving, and high-potential products.
- Develop product launch and online merchandising strategies.

Ensure effective inventory planning in coordination with supply chain and warehouse teams.

- Reduce stock-outs, cancellations, and inventory-related revenue leakage.
- Customer Experience & Retention
- Improve the overall customer experience across the D2C journey.
- Work with customer service and operations teams to reduce returns, cancellations, complaints, and delivery issues.
- Develop CRM strategies for customer retention, repeat purchases, and reactivation.
- Drive email, WhatsApp, SMS, and other CRM initiatives where applicable.
- Track customer retention, repeat purchase rate, and customer lifetime value.
- Operations & Cross-Functional Coordination
- Coordinate with marketing, creative, product, finance, warehouse, logistics, technology, and customer service teams.
- Ensure smooth order processing, fulfillment, delivery, returns, and refunds.
- Work with logistics partners and payment gateways to improve operational efficiency.
- Ensure D2C processes are scalable as the business grows.
- Team & Agency Management
- Build, manage, and mentor the D2C/e-commerce team.
- Set clear KRAs and performance targets for team members.
- Manage external agencies, technology partners, freelancers, and other vendors.
- Ensure timely execution of campaigns and business initiatives.

Key Performance Indicators (KPIs)

- D2C Revenue Growth
- Gross Margin / Contribution Margin
- Website Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- New Customer Acquisition
- Website Traffic & Engagement
- Cart Abandonment Rate
- Return & Cancellation Rate
- Inventory Availability

Skills: shopify,marketplaces,performance marketing,p&l; management,d2c,meta,e-commerce

📌 C E-Commerce Head (Gurugram)
🏢 Growqai
📍 Gurugram