About TÜSK

TÜSK is a design-led oral care brand on a mission to make everyday habits feel good. We believe good design creates positive habits, which is why we create thoughtfully designed oral care products that make everyday routines simpler, more enjoyable, and something to look forward to.

We're looking for a creative, design-driven individual who can help bring TÜSK's visual identity to life across social media, digital platforms, and brand campaigns.

About the Role

We're looking for a Social Media Graphic Designer who can think beyond just designing posts.

Your primary responsibility will be to conceptualise and create visually compelling content for TÜSK's social media platforms, from developing fresh content ideas and creative concepts to designing engaging posts, carousels, and campaign visuals.

You'll also work on product and lifestyle photography, website graphics, Amazon listings, performance marketing creatives, and other brand communication materials.

We're looking for someone with a strong sense of aesthetics, visual storytelling, and contemporary design who understands how to build a distinctive brand presence through creative content.

Key Responsibilities

1. Social Media Content Ideation & Graphic Design (Primary Focus)

- Conceptualise fresh and engaging content ideas for Instagram and other social media platforms.
- Design static posts, carousels, stories, Reel covers, and social media campaign creatives.
- Develop mood boards, visual directions, and creative concepts for content shoots and campaigns.
- Translate social media trends, lifestyle insights, and brand messaging into engaging visual content.
- Collaborate with the marketing team to develop and execute the monthly social media content calendar.
- Maintain a consistent and distinctive TÜSK visual identity across all content.

2. Creative Direction & Visual Storytelling

- Develop original visual concepts for product launches, brand campaigns, and social media content.
- Research emerging design trends, visual styles, photography references,



and creative formats.
- Create mood boards and visual references for product and lifestyle shoots.
- Experiment with layouts, typography, colours, compositions, and storytelling formats.
- Contribute creative ideas that make TÜSK stand out as a modern, design-led lifestyle brand.

3. Product & Lifestyle Photography

- Plan and execute product and lifestyle photography for social media, website, and digital campaigns.
- Develop creative concepts, compositions, and styling directions for photoshoots.
- Capture and edit high-quality product imagery using appropriate lighting, composition, and styling.
- Retouch and enhance photographs while maintaining a premium, natural aesthetic.
- Coordinate with photographers, creators, and other collaborators for larger shoots when required.

4. Website, Amazon & E-commerce Design

- Design website banners, product visuals, and campaign graphics.
- Create Amazon product listing images, A+ Content, and storefront creatives.
- Develop product feature graphics, infographics, and lifestyle visuals.
- Adapt brand creatives across different digital and e-commerce platforms while maintaining visual consistency.

5. Performance Marketing & Brand Campaigns

- Design static advertising creatives for Meta, Google, and other digital platforms.
- Develop creative variations for performance marketing campaigns.
- Create key visuals for product launches, seasonal campaigns, and promotional activities.
- Collaborate with the marketing team to develop visually compelling creatives that communicate product benefits effectively.

Skills & Qualifications

Must-have skills





- Strong proficiency in Adobe Photoshop and Illustrator.
- Strong graphic design skills with an understanding of typography, composition, colour, and layout.
- Experience designing creative content for Instagram and other social media platforms.
- Ability to independently conceptualise content ideas and translate them into compelling designs.
- A strong understanding of contemporary visual trends, social media culture, and brand storytelling.
- Good understanding of product photography, lighting, composition, and photo editing.
- Ability to develop mood boards, visual references, and creative directions for campaigns.
- Strong attention to detail and ability to maintain brand consistency across different formats.
- A portfolio demonstrating strong graphic design, creative thinking, and social media content creation.
- Familiarity with AI-powered creative tools for image generation, design, and content creation.

Good-to-have skills

- Video editing for Instagram Reels, YouTube Shorts, and digital campaigns.
- Motion graphics and animation using Adobe After Effects or similar software.
- Experience with Adobe Premiere Pro, DaVinci Resolve, or CapCut.
- Experience in product and lifestyle photography.
- Knowledge of Figma and basic website design.
- Experience designing Amazon A+ Content and e-commerce listing images.
- Experience working with D2C, beauty, lifestyle, wellness, or consumer brands.

Who We're Looking For

Someone who:

- Is a creative thinker and not just a graphic designer who executes briefs.
- Has a strong sense of aesthetics and understands what makes content visually engaging.
- Enjoys exploring new ideas, creative concepts, design styles, and visual storytelling techniques.
- Understands Instagram culture and can translate trends into original, brand-relevant content.
- Can take ownership of a creative project from ideation to final execution.
- Is interested in design, lifestyle, culture, and building a distinctive consumer brand.

📌 Graphic & Visual Designer (Navi Mumbai)
🏢 TUSK
📍 Navi Mumbai