Growth & GTM Lead

Location - Gurugram

Employment - Full-time, In-person

Experience - 5+ years

Industry experience - Healthcare required

Dr. Morepen Home is building a technology-enabled healthcare platform focused on delivering high-quality medical care directly to patients at home.

We are looking for an experienced Growth & GTM leader to build and own the growth engine across acquisition, conversion, retention and market expansion.

This is an end-to-end ownership role for someone who understands both healthcare and growth, and has previously built structured GTM and marketing systems in a healthcare environment.

The Role

You will own the complete customer journey, from first interaction to booking, repeat usage and long-term retention.

Your mandate will include:

• Own customer acquisition and the complete growth funnel

• Build scalable GTM strategies across digital, organic, referral, partnerships and offline channels

• Improve conversion across landing pages, lead journeys, booking flows and sales processes

• Build CRM and lifecycle journeys across WhatsApp, email, remarketing and other channels

• Develop structured experimentation frameworks across acquisition, pricing, offers, messaging and conversion

• Build dashboards covering CAC, conversion, retention, LTV, cohorts and channel performance

• Identify funnel bottlenecks through data and systematically improve them

• Build automation and technology into growth and customer engagement workflows

• Design and execute hyperlocal GTM strategies for specific markets and customer segments

• Develop current B2C and B2B growth channels within healthcare

• Build partnerships with relevant healthcare ecosystems, including clinics, hospitals,



corporates and other channel partners

• Work closely with product, technology, operations and clinical teams to improve the customer journey

Who We Are Looking For

• 5+ years of relevant experience in Growth, GTM, Marketing, Product Growth or a similar function

• Prior healthcare experience is required, ideally within healthcare services, healthtech, diagnostics, hospitals, clinics, pharmacy, insurance or adjacent categories

• Demonstrated experience building and executing GTM and customer acquisition strategies in healthcare

• Strong understanding of healthcare customer behaviour, trust, referral dynamics and conversion cycles • Proven experience owning acquisition and conversion funnels at scale

• Strong quantitative and analytical capabilities

• Comfortable working directly with data, dashboards, attribution and experimentation • Strong understanding of CRM, marketing automation, analytics and growth technology

• Ability to translate data into clear hypotheses, experiments and business decisions

• Strong understanding of CAC, LTV, retention, cohort behaviour and unit economics

• Comfortable operating across strategy and hands-on execution

• Engineering background strongly preferred

We are particularly interested in people who approach growth with an engineering mindset: structured problem solving, measurement, experimentation, automation and continuous iteration.

The ideal candidate should be equally comfortable reviewing funnel economics, designing a market-entry strategy, evaluating a CRM journey and identifying the next growth experiment.

This role will work closely with the founding team and will have significant ownership over how Dr. Morepen Home acquires, converts and retains customers as we scale.

📌 Growth & GTM Lead (Gurugram)
🏢 Dr. Morepen Home
📍 Gurugram