Job Description

Roles & Responsibilities:

- P&L; & Growth Metrics: Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics.

- Digital Storefront & Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV

- Funnel Optimization & CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion.

- Pricing & Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless.

- App Store Optimization (ASO): Own the brand’s presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots,



and descriptions to ensure high organic discoverability and a high "Install-to-Visit" ratio.

- Continuous Growth Engine: Design and execute "Growth Hacks"—identifying non-linear ways to scale (e.g., community-led referral loops, gamified savings, or strategic cross-brand partnerships) to ensure the brand doesn't lose momentum after the initial hype

- Retention & In-App Triggers: Design and manage automated in-app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re-acquisition costs.

- Inventory & Catalog Sync: Work with the supply chain team to ensure the app reflects real-time stock availability

- Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360-degree view of campaign performance.

📌 General Manager - Talent Management (Bengaluru)
🏢 Swiggy Networks
📍 Bengaluru