23 Sep
|
Mediqry
|
Gurugram
Company Description: Mediqry is building a seamless digital healthcare ecosystem that connects patients and healthcare providers through intuitive, reliable technology. The organization focuses on making quality healthcare more accessible, convenient, and patient-centric for diverse populations. By combining innovation with trust, Mediqry simplifies care journeys and aims to improve health outcomes through secure, scalable digital solutions. Team members collaborate across disciplines to enhance how healthcare is delivered and experienced. Joining Mediqry means contributing to meaningful digital health products that directly impact people's lives.
Role Description: The Digital Marketing Intern will support the planning and execution of online marketing campaigns to increase brand awareness, user engagement, and patient acquisition for Mediqry's digital health solutions. Working on-site from our New Delhi office, you will gain hands-on experience across full-stack digital marketing—from creative production and social media management to technical tracking setups and paid campaign optimizations.
Key Responsibilities
- Creative Creation & Design: Design clean, engaging visual assets (infographics, carousel posts, banners) using Canva or Adobe Suite, and produce short-form video content (Reels/Shorts) highlighting health tips and platform features.
- Social Media Optimization (SMO) & Management: Maintain, optimize, and grow Mediqry's brand presence across multiple platforms (LinkedIn, Instagram, Facebook, Twitter/X, and YouTube).
- Cross-Platform Content Calendar Management: Plan, schedule, and maintain structured monthly content calendars across different social channels to ensure consistent posting and messaging.
- Search Engine Optimization (SEO): Conduct basic keyword research, optimize web content/blogs, and draft metadata to improve organic search visibility for healthcare queries.
- Paid Ads Support (Meta & Google Ads): Assist in setting up, monitoring, and testing digital ad campaigns across Meta Ads Manager and Google Ads to acquire patients and healthcare providers.
- Analytics & Technical Tracking: Work with technical analytics tools—including Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager (GTM)—to set up basic event tracking, monitor campaign performance, and prepare actionable weekly reports.
- Cross-Functional Collaboration: Partner directly with in-house product, design, and marketing teams in New Delhi to gather assets, align campaign goals, and contribute creative ideas.
Qualifications
- Educational Background: Pursuing or recently completed a degree in Marketing, Communications, Business, Healthcare Management, or a related field.
- Digital Marketing Foundation: Strong base in Digital Marketing concepts with a keen interest in healthcare technology and patient engagement.
- Core Skills: Hands-on knowledge of Social Media Marketing (content creation, community management, posting) and clear written/verbal communication skills with strong attention to detail.
- Technical Familiarity: Exposure to or willingness to learn web analytics tools (GA4, GTM, Meta Pixel) and social media management suites.
- Tool Proficiency: Familiarity with basic design and content tools (Canva, Google Workspace, Excel/Sheets) is a strong advantage.
- Work Arrangement: Ability to work full time on-site at our New Delhi office, manage multi-channel workflows, and collaborate within a fast-paced team environment.
📌 Digital Marketing Intern (Gurugram)
🏢 Mediqry
📍 Gurugram