- Own Meta & Google Ads end-to-end.
- Plan and execute performance marketing strategies.
- Manage budgets and drive profitable customer acquisition.
- Scale winning campaigns and optimize underperforming campaigns.
- Plan and execute creative testing across different hooks and formats.
- Analyze campaign data and identify growth opportunities.
- Work with the creative team to develop high-performing ad creatives.
- Track key metrics including ROAS, CAC, Revenue & Conversion Rate.
- Build and continuously improve paid acquisition engine.
Skills Required:
- Solid hands-on expertise in Meta & Google Ads
- Data Analysis & Performance Optimization
- Creative Testing & Ad Strategy
- Excel / Google Sheets
- Problem-solving & analytical thinking
- Strong ownership and growth mindset