Job Description

MISSION :

This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance.

MAIN RESPONSIBILITIES:

SEO Strategy & Execution

- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and search intent analysis.
- Monitor and improve website rankings, organic traffic, and conversions.

Content SEO & GEO Optimization

- Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices.
- Optimize content for both traditional search engines and AI-powered search experiences.
- Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures.





AI Tools & Automation

- Use AI tools to enhance content research, optimization, and SEO workflows.
- Leverage tools such as:
- Copilot
- Claude
- Gemini

Analytics & Reporting

- Monitor website performance using:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager

- Track keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions.
- Analyze competitor performance and identify opportunities for growth.

Technical SEO

- Manage crawl issues, indexing, Core Web Vitals, redirects, and website health.
- Monitor website performance and page speed optimization

📌 Regional Digital Communication Specialist (Bengaluru)
🏢 Coface
📍 Bengaluru