The Senior Product Manager -Personalisation will be responsible for owning and defining the end-to-end personalisation strategy across channels (e-commerce and store), in collaboration with business and technology counterparts. This role will lead cross-functional initiatives to develop scalable, data-driven personalisation capabilities spanning content, deals and offers, recommendations and search/browse experiences. The role will focus on driving customer engagement, basket growth, and retention. The ideal candidate will have solid business acumen coupled with a deep understanding of customer behaviour, digital marketing, and data science/ML driven decisioning. The role involves both strategic roadmap ownership and hands-on delivery, partnering across multiple teams such as; Data Science, Engineering, and Design teams to build and scale personalisation across web, app, and other customer touchpoints

Responsibilities:

- Define and own the personalisation product vision, strategy, and multi-quarter roadmap aligned to enterprise growth and customer experience goals
- Identify, prioritise, and define customer segments and targeting strategies in partnership with Data Science and Marketing
- Partner with Data Science and ML Engineering teams to define, build, and productionise decisioning models
- Monitor customer feedback, engagement metrics, industry trends,



and competitive landscape to continuously improve personalisation experiences
- Analyse performance (CTR, conversion, basket size, retention, incrementality) and make data-driven decisions to iterate and scale
- Coordinate with Product, UX, Engineering and Program Management across geographies/teams to ensure timely, high-quality execution
- Ensure personalisation initiatives comply with data privacy, legal, and ethical standards
- Writing and reviewing PRDs and user stories
- Partner with UX/Product Design to create intuitive, relevant, and non-intrusive personalised interfaces
- Drive experimentation (A/B testing) discipline to validate hypotheses and quantify impact before scaling
- Mentor Product Managers and Associate Product Managers within the personalisation team

Experience Required:

- 9-12 years of product management experience, preferably in consumer marketplaces.
- Experience in launching and optimizing digital products at scale
- Analytical mindset with experience in A/B testing, user research, and data-driven
- decision-making
- Experience partnering with Data Science/ML teams on recommendation systems, ranking models, or decisioning engines
- Strong leadership and stakeholder management skills, especially in a global team environment.

📌 Senior Product Manager (Bengaluru)
🏢 Albertsons Companies India
📍 Bengaluru