Job Description Manager – Sales

Position: Manager – Sales
Division: Force Sensors
Location: Chennai
Reporting To: Senior Manager – Asia Sales
Grade: 9
Employment Type: Full Time
Travel: Periodic/Frequent Business Travel

Position Overview

The Manager – Sales will be responsible for driving sales and business development activities across the South India region, with a focus on increasing market share, generating new business opportunities, developing OEM relationships, converting leads into orders, and achieving annual sales and order-booking targets.

The role will involve managing business across OEMs, distributors, dealers, and end customers, while handling both technical and commercial requirements.

Key Responsibilities

Sales Management

- Manage sales across OEM, Distributor, Dealer, and End User channels.
- Generate enquiries and tenders from both private and public sector customers.
- Prepare and submit techno-commercial proposals and quotations, including budgetary and firm offers.
- Participate in techno-commercial negotiations and successfully close orders.
- Achieve annual sales and order-booking targets.

Business Development

- Identify and develop new customers, partners, and business prospects.
- Develop business opportunities within key OEM segments such as:

- Construction
- Agriculture
- Medical
- Industrial
- E-Bikes
- Other relevant OEM industries

- Generate leads, initiate opportunities, provide samples, and convert opportunities into volume orders.
- Work closely with the Customer and R&D; teams for NPD activities.
- Support partnership development and agreements with potential business partners.

Market Development

- Increase and sustain the company's market share in terms of sales value and product volume.
- Develop new accounts and expand existing customer relationships.
- Identify new projects and business opportunities across the assigned region.
- Monitor market trends and industry developments.

Customer & Dealer Management





- Handle technical and commercial requirements of dealers and direct customers.
- Build and maintain strong relationships with key customers and accounts.
- Ensure timely collection of receivables and maintain effective Accounts Receivable (AR) management.
- Maintain more than 90% collection of due AR and 100% collection of overdue AR within the required timelines.

Vendor Approval & Project Development

- Obtain vendor approvals with major consultants and identified customers.
- Develop relationships that enable participation in major projects within the region and across India.
- Coordinate with the Head Office on ongoing and upcoming project opportunities.

Competition & Market Intelligence

- Track competitor activities, products, pricing, and market developments.
- Share relevant market and competitor information with management.
- Coordinate with the Head Office on project pursuits and business opportunities across India.

Required Qualifications

- Bachelor's Degree in Electrical Engineering or Electronics Engineering.
- Around 10+ years of relevant sales/business development experience preferred.
- Approximately 15 years of experience in handling major accounts in the Southern Region with strong professional contacts and customer relationships.
- Strong experience in B2B technical sales, key account management, and business development.
- Experience in handling exports, particularly Middle East and neighboring countries, will be an added advantage.
- Previous experience with PLC integration will be an advantage.

Required Technical & Industry Skills

- Solid knowledge of the South India market.
- Experience in Weighing and/or Automation products is preferred.




- Knowledge of OEM sales and business development.
- Understanding of technical and commercial sales processes.
- Experience in PLC integration will be an added advantage.
- Proficiency in MS Office and Excel.
- Experience working with ERP systems such as SAP, Oracle, or QAD.
- Knowledge of Salesforce/CRM systems is preferred.

Key Competencies

- Excellent communication and presentation skills.
- Strong interpersonal and customer relationship management skills.
- Leadership and team-management capabilities.
- Strong negotiation and problem-solving skills.
- Ability to take initiative and work independently.
- Ability to work under pressure and manage multiple priorities.
- Strong time-management and organizational skills.
- Assertive and customer-focused approach.
- Ability to work effectively with cross-functional teams.

Language Requirements

- English – Good proficiency
- Hindi – Mandatory
- Tamil – Good proficiency

Key Performance Indicators (KPIs)

- Achievement of annual sales targets and order-booking targets.
- New business development and customer acquisition.
- Achievement of individual business development KPIs.
- Growth of business within the Weighing and OEM market segments.
- Market-share growth in the assigned region.
- Effective customer and key-account management.
- Timely collection and control of Accounts Receivable.

Preferred Candidate Profile

The ideal candidate should have strong experience in technical sales, business development, OEM/key-account management, and market development, preferably within the Weighing, Automation, Industrial, or related engineering product industries.

The candidate should have established relationships with major customers, consultants, OEMs, dealers, and distributors across South India, along with strong commercial negotiation and business-development capabilities.

Location: Chennai
Travel: Frequent/Periodic travel across South India and other regions as required.

📌 Sales Manager (Chennai)
🏢 Careernet
📍 Chennai