Position: Category Marketing Manager - FitnessDesired Qualifications

- MBA in Marketing / Master of Business Administration (MBA)

Location

- Chennai (ambattur)

Experience Range

- Minimum: 8 Years
- Maximum: 10 Years

Roles and ResponsibilitiesCategory Management

- Develop and execute category strategies based on market, consumer, and competitive insights.
- Own category growth, revenue, volume, ASP, and profitability targets.
- Identify market gaps, consumer needs, and emerging trends to build the category roadmap.
- Conduct competitor benchmarking across products, pricing, features, promotions, and positioning.
- Manage the product portfolio and SKU rationalization based on performance and consumer relevance.
- Collaborate closely with Sales, Product Development, Supply Chain, and Finance teams to drive category performance.

Product Management & New Product Development (NPD)

- Identify opportunities for recent product development and product enhancements based on consumer and market insights.
- Work with the Product team on product specifications, pricing, positioning, and launch plans.
- Develop Go-To-Market (GTM) strategies for new product launches.
- Monitor product performance post-launch and recommend corrective actions where necessary.

Marketing

- Develop the annual marketing strategy and communication plan for the category.
- Define brand and product positioning, target audience, and consumer value proposition.




- Develop and execute 360-degree marketing campaigns across digital, social media, retail, influencer, and offline channels.
- Drive consumer acquisition, engagement, and conversion through relevant marketing initiatives.
- Manage external agencies and ensure timely delivery of campaigns and creative assets.
- Track campaign effectiveness and optimize marketing spends based on ROI.
- Develop and support the execution of e-commerce marketing and sales strategies aligned with overall business objectives.

Consumer & Market Insights

- Understand the consumer journey and identify key purchase drivers.
- Monitor market trends, competitor activities, and evolving consumer behavior.
- Leverage data and insights to drive marketing, product, and portfolio decisions.

Must-Have Competencies

- Strong experience in both Category Management and Marketing; not a purely communications or brand marketing profile.
- Strong analytical and commercial acumen.
- Proficiency in working with data, MIS reports, Power BI, or similar analytical tools.
- Excellent project management and cross-functional coordination skills.
- Ability to manage multiple stakeholders and external agencies effectively.
- Valuable understanding of digital marketing and e-commerce.
- Passion for or interest in fitness, wellness, and an active lifestyle will be a significant advantage.

📌 Category Marketing Manager (Ambattur)
🏢 Tube Investments of India Limited (TII)
📍 Ambattur