An Area Coach is responsible for the overall performance, operations, and profitability of a designated geographical area, which may include multiple Cafe, branches, or franchises. They work to ensure that each location meets and exceeds company standards, achieves sales and performance goals, and provides exceptional customer service.

Key Responsibilities and accountabilities of the Role

1 Leadership and Management:
- Provide leadership and guidance to Cafe managers and their teams within the area.
- Recruit, train, and develop Cafe managers and staff.
- Set performance expectations, goals, and KPIs for each location.

2 Operational Excellence:
- Ensure consistent implementation of company policies, procedures, and operational standards across all locations.
- Monitor and improve operational efficiency and cost management.
- Oversee inventory management, supply chain, and logistics for the area.
3 Sales and Revenue Growth:
- Develop and execute strategies to increase sales and profitability in the area.
- Analyze sales data and market trends to identify opportunities for growth.
- Implement marketing and promotional initiatives to drive sales.
4 Customer Service:
- Ensure a high level of customer satisfaction and service quality at all locations.
- Address customer complaints and feedback in a timely and effective manner.
5 Financial Management:
- Monitor and manage budgets, expenses, and financial performance for each location.




- Analyze financial reports and make recommendations for improvements.
6 Compliance and Safety:
- Ensure compliance with all local, state, and federal regulations and company policies.
- Implement safety protocols and standards to protect employees and customers.
7 Quality Assurance:
- Maintain quality control standards for products and services.
- Conduct regular audits and inspections to ensure consistency and quality.
8 Reporting and Communication:
- Provide regular reports and updates to senior management on the area's performance.
- Communicate with store managers and staff to relay company directives and updates.

Educational Qualification Bachelor's degree in a relevant field (business, management, etc.) is often preferred

Experience 3 to 6 years
2+ Years - Experience in retail chains like Starbucks, Tim Hortons, Mc Caf, Third Wave Coffee

Functional Skills Required to execute the role - Solid communication and interpersonal skills.
- Analytical and problem-solving abilities. Technical Skills Required to execute the role
- Several years of experience in a leadership or management role, preferably in a similar industry.
- Knowledge of industry trends and competitive landscape.
- Ability to travel to various locations within the designated area.
Any other requirements Language Fluency : English, Hindi any other local language

📌 Area Manager (Dehradun)
🏢 Coffee Day Global
📍 Dehradun