Role & responsibilities

- Strategic Planning: Develop & implement marketing plans for RMC products, identifying target segments (builders, contractors) and market opportunities.
- Sales & Business Development: Drive revenue by securing orders, managing client relationships, and coordinating with the sales team for effective outreach.
- Campaign Management: Plan, execute, and monitor promotional campaigns (digital ads, BTL, events) to build brand presence and generate leads.
- Market Research: Analyze demand, competitor activities, and customer needs to inform strategy.
- Budget & Performance: Manage marketing budgets, track KPIs (CAC, ROI, conversion rates), and report on effectiveness.
- Coordination: Work with production, logistics, and sales teams to ensure product availability and timely delivery, critical for RMC success.

Preferred candidate profile





- Industry Knowledge: Understanding of construction, building materials, and the RMC/aggregate sector.
- Marketing Skills: Digital marketing, content creation, brand management, market research.
- Sales Acumen: Robust negotiation, relationship-building, and sales target achievement.
- Analytical Skills: Data analysis for campaign performance and market trends.
- Soft Skills: Communication, problem-solving, project management, leadership.
- Typical Experience

- Experience in marketing for construction materials, infrastructure, or related B2B industries.
- Proven track record in driving sales and market share growth.

📌 Marketing Executive/Manager (Indore)
🏢 GSD Constructions Indore
📍 Indore