SENIOR CONVERSION RATE OPTIMIZATION (CRO) MANAGER for WEBSITE.

- Experience: 5–10 years
- Location: Marol, Andheri East, Mumbai
- Work model: Full-time, in-office
- Work hours: 12:00 PM–9:00 PM IST

THE OPPORTUNITY

THIS IS A CRO-FIRST ROLE—NOT AN SEO EXECUTION ROLE.

- 75% CRO and website experimentation
- 25% SEO agency oversight
- Own conversion from research to rollout
- Turn website traffic into measurable revenue
- Work across design, content and engineering
- Report directly to senior leadership

------WHAT YOU WILL OWN-----

- CRO STRATEGY

- Set the overall CRO strategy
- Build quarterly experimentation roadmaps
- Maintain a prioritized CRO backlog
- Prioritize by evidence and business impact
- Build repeatable CRO processes
- Document results and learnings

- FUNNEL ANALYSIS

- Map the complete purchase journey
- Identify funnel drop-offs
- Analyze customer behavior by segment
- Compare mobile and desktop performance
- Study new and returning visitors
- Investigate hesitation and abandonment

- CUSTOMER RESEARCH

- Analyze GA4 and event data
- Review heatmaps and session recordings
- Study customer reviews and support issues
- Analyze on-site search behavior
- Conduct surveys and usability studies
- Turn research into testable insights

- WEBSITE OPTIMIZATION

- Improve destination and category pages
- Optimize individual tour pages
- Strengthen landing-page performance
- Improve navigation and page hierarchy
- Clarify pricing and tour comparisons
- Strengthen CTAs and trust signals
- Improve bundles and product discovery
- Reduce mobile-user friction

- CART AND CHECKOUT

- Identify checkout drop-offs
- Simplify forms and payment steps
- Improve payment confidence
- Clarify cancellation and refund messaging
- Improve mobile checkout usability
- Fix errors and confusing states
- Roll out successful changes
- Revise or stop weak experiments





- EXPERIMENTATION

- Write evidence-based hypotheses
- Design A/B and multivariate tests
- Select the right testing method
- Define success metrics before launch
- Set audiences and guardrails
- Estimate sample size and duration
- Monitor live experiments
- Analyze test results

- IMPLEMENTATION AND QA

- Create clear implementation briefs
- Produce simple wireframes when needed
- Set acceptance criteria
- Coordinate cross-functional delivery
- Conduct functional and visual QA
- Validate analytics tracking
- Verify post-release performance

- MEASUREMENT

- Own conversion and funnel KPIs
- Measure revenue per visitor
- Track checkout completion
- Connect experiments to revenue
- Evaluate customer and margin impact
- Present clear business recommendations

- SEO AGENCY OVERSIGHT

- Set organic-growth priorities
- Define agency KPIs-
- Review agency recommendations
- Challenge weak assumptions
- Prioritize by business impact
- Validate results independently
- Coordinate implementation
- Measure post-release impact
- Day-to-day SEO execution remains with the agency.

- WHAT SUCCESS LOOKS LIKE

- A continuous experimentation pipeline
- A clearly prioritized CRO backlog
- Faster movement from insight to launch
- Clear visibility into customer drop-offs
- Higher website conversion rates
- Increased revenue per visitor
- Improved checkout completion
- Better mobile customer experience
- Reliable funnel and event tracking




- SEO work tied to business outcomes

- ESSENTIAL EXPERIENCE

- 5–10 years: End-to-end CRO ownership in website growth
- Proven commercial conversion results
- Hands-on A/B testing experience
- Strong GA4 expertise
- Strong funnel-analysis skills
- Behavioral-research experience
- Sound statistical understanding
- Strong cross-functional project management
- Working SEO knowledge
- Explicit stakeholder communication

- PREFERRED EXPERIENCE

- Travel or e-commerce experience
- D2C or marketplace experience
- Mobile-first customer journeys
- International customer journeys
- User and usability research
- Conversion copywriting
- Pricing and merchandising
- Checkout optimization
- SEO agency management
- Figma or wireframing
- Basic HTML, CSS or JavaScript
- SQL for deeper analysis
- AI-assisted research and analysis
- RELEVANT TOOLS
- GA4 and Google Tag Manager
- Microsoft Clarity or Hotjar
- VWO, Optimizely or Intelligems
- Amplitude or similar tools
- Looker Studio or Tableau
- Figma or similar tools
- Google Search Console
- Ahrefs or Semrush
- Excel or Google Sheets
- ChatGPT, Claude or Gemini
- Comparable tools are equally valuable.

- WHO THIS ROLE IS FOR

- A hands-on CRO practitioner
- A commercially focused experimenter
- A strong funnel and data analyst
- A cross-functional website-growth owner
- Someone accountable for measurable results

- WHO THIS ROLE IS NOT FOR

- SEO-only specialists
- Paid-media managers
- Social-media marketers
- Purely visual UI/UX designers
- One-time website auditors
- Strategy-only consultants

- WHY JOIN ACTION TOUR GUIDE?

- Build our CRO function
- Own the complete customer journey
- Work directly with leadership
- Influence major website decisions
- Deliver measurable revenue impact
- Reach two million+ travelers annually

📌 Senior Website CRO Manager (Conversion Rate Optimization) (Mumbai)
🏢 Action Data Systems
📍 Mumbai