Job Description: Deputy General Manager Sales & Marketing
Location: Mumbai
Position Type: Full time
Company Overview:
General Energy Management Systems Pvt. Ltd. (GEMS) has been a major player in India's energy sector
since 1999. With over 1,000 employees and 23 offices across the country, we work across sales and
marketing, projects, manufacturing and services, representing leading international principals from the USA,
Europe and Canada, and manufacturing our own products at our facility in Pune.
We serve the oil and gas, petroleum retail, city gas distribution and water industries, and count IOCL, BPCL,
HPCL and Shell among our long-standing customers.
Position Overview:
We are looking for an experienced Deputy General Manager Sales & Marketing, based in Mumbai, to lead
the sales of tyre inflators, compressors and allied components. This business currently contributes
approximately 70% of the business unit's revenue, and the role carries full responsibility for its growth.
The role covers business development, key account management with Oil Marketing Companies, vendor
development, product approvals and leadership of the regional sales team. The candidate should bring 10+
years of experience in sales or business development in the petroleum, oil and gas or allied engineering
sector, with proven exposure to Oil Marketing Companies.
Key Responsibilities:
1. Business Growth
Own the sales and business development of tyre inflators, compressors and allied components, and
deliver order booking, revenue and margin targets.
Build and manage the sales pipeline across Oil Marketing Companies, retail networks, dealers and
industrial customers.
¢ Manage the full sales cycle from enquiry and customer engagement through commercial negotiation,
order finalisation and execution.
¢ Track market trends, competitor activity and pricing to identify new applications, segments and
opportunities.
2. OMC Relationships & Approvals
¢ Build and maintain senior relationships across IOCL, BPCL, HPCL and other public and private sector
oil companies.
¢ Track and participate in GeM tenders and OMC RFQs, and prepare competitive techno-commercial
offers.




¢ Manage vendor registration, empanelment and pre-qualification requirements.
¢ Drive product and service approvals with OMCs, working with the Technical and Compliance teams on
specifications, certifications and test documentation.
3. Vendor & Product Development
¢ Identify and evaluate domestic and international vendors for products and technologies that
strengthen the portfolio.
¢ Negotiate commercial terms and monitor vendor cost, quality and delivery performance.
¢ Work with vendors on customised solutions, technical support, documentation and training.
¢ Assess current products and technologies for market potential and take them to market, including pilot
installations and reference sites.
4. Customer Management
¢ Act as the senior point of contact for key accounts and manage escalations to closure.
¢ Engage beyond procurement with technical, operations and maintenance stakeholders to generate
repeat and cross-selling business.
¢ Work with the service and technical teams to ensure smooth installation, commissioning and after-
sales support.
5. Team Leadership
¢ Lead, mentor and review the regional sales team against agreed targets and KPIs.

¢ Guide the team on customer acquisition, opportunity conversion and account development.
¢ Ensure effective coordination between regional sales personnel and corporate functions.
6. Planning, Reporting & Coordination
¢ Prepare annual and quarterly business plans, sales forecasts and revenue projections.
¢ Ensure the sales team maintains accurate and current records of customer interactions, opportunities
and pipeline in Salesforce.
¢ Coordinate with SCM, Finance, Compliance, Stores and Operations for order processing, procurement,
dispatch, invoicing and collections.




¢ Submit periodic MIS to management along with market intelligence and growth recommendations.
Key Performance Areas:
¢ Order booking, revenue and margin against target
¢ Growth of the tyre inflator and compressor business
¢ New customer acquisition and key account retention
¢ Conversion rate on tenders and enquiries
¢ Product and OMC approvals completed
¢ New vendor and product development
¢ Collections and receivables performance
¢ Regional team performance and customer satisfaction
Qualifications and Requirements:
¢ Bachelor's degree in Engineering or Technology. An MBA or PGDM will be an added advantage.
¢ 15 years of experience in sales, marketing or business development in the petroleum, oil and gas or
allied engineering sector.
¢ Proven exposure to Oil Marketing Companies is mandatory.
¢ Hands-on experience with GeM tenders, RFQs and techno-commercial proposals.
¢ Experience in vendor development and in securing product approvals with OMCs or similar
organisations.
¢ Experience leading a regional sales team.
¢ Willingness to travel across India as the business requires.
Competency Requirements:
¢ Strategic sales and business development
¢ B2B and institutional sales
¢ Key account management
¢ Oil and gas industry knowledge
¢ Tender management and commercial negotiation
¢ Vendor and partner development
¢ Product approval and compliance management
¢ Team leadership and cross-functional coordination
¢ Sales planning and forecasting
¢ Excellent communication and interpersonal skills
Salary Range:
Up to 25 Lakhs per annum (negotiable based on experience).
What We Offer:
A competitive package with performance-based incentives, ownership of a business that is central to our
growth, exposure to leading international technologies, and the opportunity to grow with an established
name in the Indian energy sector.
To apply, please submit your resume along with a brief note on your relevant experience.
GEMS is proud to be an equal opportunity employer. We embrace diversity and are committed to fostering
an inclusive workplace for all employees.

📌 Deputy General Manager Sales And Business Development (Mumbai)
🏢 General Energy Management Systems
📍 Mumbai