Role & responsibilities

- Philippines Market Strategy & Demand Generation
- Build and run the pipeline engine customized for the Philippine B2B/SaaS market across paid channels (LinkedIn Ads, Google Ads), organic SEO, localized webinars, and targeted campaigns.
- Own the monthly regional paid budget, CPL goals, and pipeline targets.

- Market Entry, Positioning & Localized Messaging
- Adapt TalentCruxs global value proposition specifically for HR leaders, Talent Acquisition heads, and enterprise decision-makers in Metro Manila and key Philippine business hubs.
- Sharpen regional positioning across landing pages, collateral, localized case studies, and localized email sequences.

- Pipeline Handoff & Regional Sales Alignment
- Feed the regional Business Development / SDR / AE team with highly qualified inbound pipeline.
- Partner directly with sales on local messaging, account-based marketing (ABM) lists, and outbound sequences to keep marketing and sales aligned.

- Field Marketing, Local Partnerships & Events
- Identify, organize, and execute regional HR tech events, localized webinars, roundtables, and industry sponsorships in the Philippines to drive high-intent demo requests.
- Build strategic local partnerships with HR associations, recruiting communities, and industry networks.

- Measurement, Attribution & Local Operations
- Track, analyze,



and report honestly on pipeline sourced, cost per lead, conversion rates, and acquisition costs in the Philippines market.
- Continuously test, measure, and scale winning campaigns while cutting non-performing channels.

Preferred candidate profile

- Experience: Minimum 4 years of hands-on experience in B2B SaaS marketing, demand generation, or regional marketing strategy.
- Relocation Requirement: Must be open and willing to relocate to the Philippines (Metro Manila) to spearhead on-the-ground market expansion.
- Demand-Gen First Focus: Proven track record running paid campaigns, managing budgets, building landing pages, and being held accountable to pipeline goals rather than vanity brand metrics.
- Hands-on Execution: Ability to draft campaign copy, set up ads, run events, build pages, and analyze performance independently.
- Industry Domain Experience: Robust understanding of marketing B2B/SaaS tools to corporate enterprise buyers, enterprise BPOs, or HR/TA executives is a significant advantage.
- Tool Proficiency: Fluent with paid ad management (LinkedIn Ads, Google Ads), CRM tools, web analytics, landing page builders, and basic design tools.
- Agility: Comfortable operating lean, moving fast, and building a new geographic footprint from scratch.

📌 International Marketing Manager (Mumbai)
🏢 Navlakha Management Services
📍 Mumbai