Roles and Responsibilities :

1. A/ID engagement

- Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits
- Become the single point of contact for Merino for adopted A/IDs
- Create avenues of local/national engagements through
- Personal Invites to Exhibitions
- Studio Presentations
- Focused meetings at Display Centre (if available)
- Plant visits

- Keep A/IDs and associated teams knowledge updated on Merino portfolio

1. Drive product specifications and sales through A/IDs

- Meet direct customers wherever required to drive closure
- Facilitating folder requirements, customer interaction & selections

Drive Loyalty Program: Enroll current A/IDs in the Merino eMERaldz loyalty program

Performance KPIs:

1.



Specifications & Sales Achievement against set goals
2. Number of Members Enrolled in the Loyalty Program
3. Number of Enrolled members activated
4. % contribution of Premium products
5. Category mix of the specifications and sales generated.
6. Number of members with >200 sheets sales per year

KPI Allocation:

1. 80% Performance
2. 20% Behavioral
3. Onboarding Time
1. 15 Days – Induction, Process Training, Local Market Visits, Product Training
2. 30 Days – Interaction with local IDs. Build up connect with 40-50 IDs
3. Post 45 Days – Monthly Targets & Monitoring.

📌 Retail Marketing Specialist (Hyderabad)
🏢 Merino Industries
📍 Hyderabad