Scope: A BDE owns everything from cold prospect to qualified, booked meeting nothing past that.

Core responsibilities:

- Prospecting: Build target account lists matching the ideal customer profile; research enough to personalize outreach.
- Outreach: Cold calls, LinkedIn, email sequences, structured follow-up cadence (not one attempt and drop). Qualify inbound leads too.
- Qualification: Confirm real fit company profile, buying authority, genuine pain point, rough budget/timeline. Filter out tire-kickers before they reach a closer.
- Scheduling: Book qualified meetings on the closer's calendar; handle no-shows and reminders; send a short handoff note on who the prospect is and what they care about.
- CRM discipline: Log every touchpoint. Untracked activity doesn't count.
- Feedback loop:



Report back what messaging lands and what objections come up.

Explicitly NOT a BDE's job: running demos, negotiating terms, closing, post-sale account management. If a BDE is regularly doing these, the role has scope-crept and needs re-scoping, not silent absorption.

KPIs that matter:

- Qualified meetings booked (not raw call count)
- Meeting-to-prospect conversion rate
- Response rate on outreach
- Pipeline value sourced — the one that actually ties BDE work to revenue

Daily rhythm: morning lead triage outbound block follow-ups CRM logging weekly pipeline review with the closer(s) they feed.

📌 Business Development Executive - Pre Sales (Madurai)
🏢 Featec Business Solutions
📍 Madurai