PURDAL INDUSTRIES PRIVATE LIMITEDJob Description – Sales & Marketing ExecutiveCompany: Purdal Industries Pvt. Ltd.

Location: Bengaluru / Jigani, Karnataka

Department: Sales & Marketing

Position: Sales & Marketing Executive

Reporting To: Sales Manager / Managing Director

Employment Type: Full-Time

1. Job PurposeThe Sales & Marketing Executive will be responsible for generating new business opportunities, developing customer relationships, promoting Purdal Industries' products and services, preparing quotations, following up on enquiries, and achieving monthly sales targets.

The role will focus primarily on industrial, infrastructure, electrical, construction, EPC, government, contractor and institutional customers.

2. Key ProductsThe executive will promote and sell:

- GI/MS Street Light Poles
- Decorative Street Light Poles
- High Mast Poles
- Solar Street Light Poles
- CCTV Poles
- Traffic Signal Poles
- Petrol Pump Poles
- Flag Mast Poles
- Bollards
- Flood Light Poles
- Smart Poles
- LED Street Lights
- Powder Coating Services
- Customized Fabrication Products
- 3. Key ResponsibilitiesA. Lead GenerationGenerate new enquiries through telephone, WhatsApp, email and field visits.
- Identify potential customers through Google, IndiaMART, TradeIndia, LinkedIn and other business platforms.
- Develop contacts with builders, contractors, electrical contractors, EPC companies, architects and government suppliers.
- Maintain a database of prospective customers.
- Generate regular B2B sales leads.
- B. Sales ActivitiesContact customers and understand their requirements.
- Explain Purdal products, specifications, pricing and delivery schedules.
- Prepare and send quotations.
- Follow up on quotations until order confirmation.
- Negotiate prices within approved company limits.
- Convert enquiries into purchase orders.
- Coordinate with customers for drawings, specifications and technical requirements.
- Achieve monthly and annual sales targets.

C. Field SalesRegularly visit:

- Construction sites
- Industrial areas
- Electrical contractors
- Infrastructure projects




- Builders and developers
- Government departments
- EPC companies
- Solar companies
- Electrical consultants
- Lighting dealers and distributors

Prepare a daily field-visit report and submit customer requirements to management.

D. Digital MarketingSupport the company in:

- WhatsApp marketing
- LinkedIn marketing
- Instagram/Facebook promotion
- Google Business Profile updates
- Product posting
- Customer enquiry generation
- Email marketing
- Product catalogue distribution
- Online lead follow-up
- E. Customer Relationship ManagementMaintain regular contact with existing customers.
- Follow up for repeat orders.
- Maintain customer records and communication history.
- Collect customer feedback.
- Identify opportunities for additional products.
- Coordinate with production and dispatch teams to update customers.

4. Daily Work ResponsibilitiesThe executive should normally:

9:30 AM – 10:00 AM

- Review pending enquiries and follow-ups.

10:00 AM – 1:00 PM

- Customer calls
- New lead generation
- Quotations
- WhatsApp/email follow-ups

2:00 PM – 5:00 PM

- Field visits / customer meetings
- New business development

5:00 PM – 6:00 PM

- Follow up on quotations
- Update CRM/Excel
- Prepare daily sales report
- Plan next day's activities

5. Monthly Performance TargetsTargets may be fixed according to experience and territory.

KPISuggested TargetNew leads100–150/monthCustomer calls25–40/dayNew customer contacts50+/monthCustomer meetings15–25/monthQuotations30–50/monthFollow-upsDailyNew customers5–10/monthSales target₹10–25 lakh/month initiallyTargets should be adjusted based on product category, territory and experience.

- 6. Required SkillsGood communication skills




- B2B sales experience
- Customer relationship management
- Negotiation skills
- Lead generation
- Follow-up skills
- Basic technical understanding
- MS Excel and MS Word
- WhatsApp Business
- Email communication
- Basic knowledge of digital marketing

Preferred: Experience in electrical, lighting, fabrication, construction, infrastructure, solar or industrial products.

7. QualificationMinimum: PUC / Diploma / Bachelor's Degree

Preferred backgrounds:

- BBA
- B.Com
- B.E./Diploma
- Marketing
- Electrical Engineering
- Mechanical Engineering

Experience: 1–3 years preferred. Freshers with robust communication and sales ability may also be considered.

8. Salary & IncentiveSalary: ₹18,000 – ₹30,000 per month depending on experience and capability.

Additional: Performance-based sales incentive.

Example:

Fixed Salary + Travel Allowance + Sales Incentive + Monthly Performance Bonus

The incentive structure should be linked to actual collected sales/orders, not only quotations generated.

9. Key Performance Indicators – KPIThe employee will be evaluated on:

1. New lead generation
2. Customer calls
3. Field visits
4. Quotations generated
5. Follow-up effectiveness
6. Order conversion
7. Monthly sales
8. New customer acquisition
9. Repeat orders
10. Payment follow-up
11. Customer satisfaction
12. Sales reporting discipline

10. Candidate ProfileWe are looking for a result-oriented, disciplined and proactive sales professional who can independently generate leads, meet customers, follow up continuously and convert enquiries into orders.

The candidate should be willing to travel within Bengaluru, Karnataka and other assigned territories.

Career GrowthSales & Marketing Executive → Senior Sales Executive → Sales Manager → Area Sales Manager → Business Development Manager

ContactPurdal Industries Private Limited

Bengaluru / Jigani, Karnataka

Industry: Street Lighting | Poles | Fabrication | Solar | Infrastructure

Position: Sales & Marketing Executive

📌 Sales and Marketing Executive (Bommasandra)
🏢 Purdal Industries Private
📍 Bommasandra