Business Development Manager (BDM) Overseas Education & Immigration Services

The Business Development Manager (BDM) drives revenue growth and market expansion for study abroad, permanent residency (PR), and visa immigration consultancy services. This role combines B2C consultative sales leadership with strategic B2B channel partner development (schools, colleges, test-prep centers, and local agents). The ideal candidate brings a proven record of meeting revenue quotas, building high-conversion lead funnels, and managing an outbound sales pipeline within the global mobility and international education sectors.

Key Responsibilities
1. Revenue Generation & Direct Client Acquisition (B2C)

- Own and exceed monthly, quarterly, and annual sales targets for study abroad programs, PR pathways (Canada Express Entry/PNP, Australia SkillSelect), and investor/work visas.
- Lead high-value consultations with walk-in, inbound, and digital campaign leads to evaluate applicant profiles and close service agreements.
- Design and execute outbound calling campaigns, nurture warm leads, and re-engage lapsed inquiries through structured follow-up sequences.
- Uphold clear fee presentation, transparent timeline explanations, and ethical sales practices to ensure high closing ratios and client trust.

2. Strategic Partnerships & Channel Alliances (B2B)

- Identify, onboard, and manage referral partnerships with local colleges, universities, corporate HR networks, language academies, and test-prep centers (IELTS, TOEFL, GRE, GMAT).
- Structure commission-sharing, referral, and joint-marketing agreements with independent educational consultants and sub-agents.
- Organize and lead on-campus seminars, corporate lunch-and-learns, and educational fairs to generate bulk prospective candidate pipelines.

3. Sales Strategy, Campaigns & Events





- Collaborate with marketing teams to optimize lead-generation campaigns across digital, print, and local activation channels.
- Host regular in-person and virtual webinars, overseas education summits, and spot-assessment sessions with visiting foreign university representatives.
- Monitor market trends, changes in international visa policy (e.g., post-study work rights, regional immigration quotas), and competitor pricing to refine positioning and value propositions.

4. Pipeline Governance & Team Leadership

- Maintain strict CRM discipline (HubSpot, Salesforce, Zoho, or LeadSquared), tracking pipeline velocity, stage conversions, and client interaction logs.
- Coordinate seamlessly with the documentation and visa filing teams to ensure smooth post-sale client onboarding and handoffs.
- (If managing a team) Mentor and coach junior business development executives and inside sales reps, driving weekly KPI reviews and performance benchmarking.

Key Performance Indicators (KPIs)
Performance MetricTarget / BenchmarkRevenue Target Achievement100%+ of allocated monthly/quarterly sales targetDirect Lead Conversion RateMinimum [15%25%] conversion from qualified inquiry to signed contractNew Channel Alliances24 active new B2B referral partners onboarded per quarterPipeline Health & VelocityAverage sales cycle closure within 1430 days of qualified lead entryCustomer Retention & Referrals[10%15%] of monthly new sign-ups generated via past client referrals
Candidate Requirements & Qualifications
Education & Experience

- Education: Bachelors degree in Business Administration, Marketing, International Relations, or related field. An MBA is an advantage.
- Experience: 3 to 7+ years of quota-carrying business development and sales experience, with at least 2+ years specifically in study abroad, visa processing, or immigration consultancy.
- Demonstrated Track Record: Proven history of consistently hitting or exceeding individual sales quotas annually.

Core Competencies & Skills

- Product Knowledge: Solid grasp of key study and immigration destinations (Canada, UK, USA, Australia, New Zealand, Europe), including basic visa subclasses, eligibility score systems, and university intake schedules.
- Closing & Negotiation: Exceptional consultative selling ability, objection handling, and relationship management.
- Network & Community: Existing local network of educational institutions, coaching institutes, or corporate contacts is highly desirable.
- Tech Proficiency: Hands-on experience with sales CRMs, pipeline analytics, video conferencing platforms, and MS Office / Google Workspace.
- Communication: Persuasive presentation and public-speaking skills with executive-level English proficiency (regional language fluency is an added plus).

Compensation & Benefits

- Base Salary: Competitive base pay
- Incentives & Commission: Uncapped, tier-based performance commissions on recent client closures and channel revenue.
- Allowances: Travel allowance and client entertainment reimbursements.
- Paid Leave: Comprehensive annual leave, sick days, and public holidays.
- Growth Path: Clear succession route to Regional Head of Business Development or Director of Sales.

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