SALES & Marketing EXECUTIVE – IVD & PATHOLOGY PRODUCTSPositionSales & Application Executive

DepartmentSales, Marketing & Technical Support

IndustryIVD, Pathology Laboratory & Medical Devices

- Job ResponsibilitiesPromote and sell IVD products, pathology reagents, laboratory consumables and diagnostic equipment.
- Visit pathology laboratories, hospitals, diagnostic centres and clinics.
- Develop new customers and maintain relationships with existing customers.
- Achieve monthly and annual sales targets.
- Give product demonstrations and basic application training to customers.
- Coordinate equipment installation, servicing and troubleshooting.
- Handle customer complaints and coordinate with the technical team for resolution.
- Generate quotations, follow up on orders and ensure timely delivery.
- Promote AMC, consumables, reagents and repeat business.
- Collect market feedback and monitor competitor activities.
- Maintain daily visit reports, customer databases and sales reports.
- Preferred QualificationB.Sc.



/ M.Sc. in Medical Laboratory Technology, Biotechnology, Microbiology, Biochemistry or a related field.
- Diploma/B.Tech/B.E. in Biomedical Engineering may also be considered.
- Freshers with good communication and technical aptitude may apply.
- Experience in IVD, pathology products, laboratory equipment or medical devices will be an advantage.
- Required SkillsGood communication and customer-handling skills.
- Basic knowledge of pathology laboratory products and equipment.
- Sales and negotiation skills.
- Willingness to travel for customer visits.
- Basic computer knowledge.
- Ability to coordinate with technical and service teams.
- Key Performance AreasSales achievement
- Current customer development
- Customer retention
- Product demonstrations
- Service coordination
- Collection and order follow-up

📌 Sales & Marketing Executive (Chapra)
🏢 Avx Enterprises
📍 Chapra