- in Adobe Campaign Classic ( both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC EmailSpecialist.
- Implemented Adobe CDP from the ground up-identity resolution stitching known and anonymous profiles viaWebSDK, profileand audience building, andaudience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
- ImplementedAdobe Customer Journey Analytics (CJA) -data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition,nurture, ABM, retention, event engagement) into CDPaudience logic andCJAmeasurement frameworks
- Owned consent enforcement, governance labels, andpre-activation audience QAprocesses
- Operationalized GDPR, CCPA, andCAN-SPAM compliance-including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
- LedWebSDKimplementation, tagmanagement, event schema design, anddata layer governanceacross webproperties

📌 Adobe RTCDP Developer (Hyderabad)
🏢 Zensar
📍 Hyderabad