Position: Retail Sales Executive

Department: Retail / Store Operations

Location: [Store Location]

Reporting To: Store Manager / Store In-Charge

Employment Type: Full-time

Industry: Apparel / Fashion Retail

Job PurposeTo drive sales and deliver an excellent customer experience at the retail outlet by understanding customer requirements, recommending suitable products, maintaining store standards, and supporting smooth day-to-day store operations.

The role requires a customer-focused, sales-oriented individual who can confidently interact with customers, achieve sales targets, and represent the brand professionally.

- Key Responsibilities1. Customer Service & SalesWelcome and engage customers entering the store in a professional and friendly manner.
- Understand customer requirements, preferences, budget, size and occasion.
- Recommend appropriate apparel, styles, sizes, colours and product combinations.
- Explain product features, fabric, fit, pricing, offers and promotions.
- Assist customers during trials and help them make purchase decisions.
- Cross-sell and upsell complementary products such as shirts, trousers, jackets, accessories, etc.
- Maintain strong customer relationships and encourage repeat purchases.
- Handle customer queries and complaints professionally and escalate issues when required.
- 2. Sales Target AchievementAchieve daily, weekly and monthly sales targets assigned by the Store Manager.
- Maximise sales opportunities through effective customer engagement and product knowledge.
- Maintain focus on key retail metrics such as:
- Sales value
- Number of bills
- Average Transaction Value (ATV)
- Units Per Transaction (UPT)
- Conversion rate
- Repeat customers
- Actively participate in promotional campaigns, seasonal sales and brand initiatives.
- 3. Store OperationsMaintain proper product display, folding, hanging and merchandising standards.
- Ensure products are arranged according to size, category, colour and collection.




- Replenish products from the stockroom whenever required.
- Support stock counting, stock movement and inventory verification.
- Check merchandise for damage, defects, tags and pricing before display.
- Maintain cleanliness and presentation of the sales floor, trial rooms and customer areas.
- Follow store opening and closing procedures.
- Support billing/POS operations as required.
- 4. Visual Merchandising & Brand StandardsMaintain displays according to the brand's visual merchandising guidelines.
- Ensure mannequins, promotional material and product displays are properly maintained.
- Keep the store attractive, organised and customer-ready at all times.
- Ensure brand standards are consistently followed.
- 5. Customer & Market FeedbackUnderstand customer preferences, buying patterns and product feedback.
- Share customer feedback regarding products, pricing, sizes, colours and competition with the Store Manager.
- Keep updated on new collections, offers and competitor activity.
- 6. Compliance & DisciplineFollow company policies, SOPs and retail guidelines.
- Maintain skilled grooming and appropriate appearance as per brand standards.
- Ensure punctuality, attendance and discipline.
- Follow cash-handling, billing, security and loss-prevention procedures.
- Maintain confidentiality of company and customer information.





Key Performance Indicators (KPIs)KPIMeasurementSales Achievement% of monthly target achievedConversionCustomer-to-bill conversion %ATVAverage value per transactionUPTAverage units sold per billCustomer ServiceCustomer feedback / complaintsProduct KnowledgeProduct and collection knowledgeStore StandardsVM, housekeeping & presentationAttendancePunctuality and attendanceStock AccuracyStock handling and inventory discipline

Candidate ProfileEducation: 12th pass / Graduate preferred

Experience:

- 1–3 years of experience in apparel, fashion, lifestyle, footwear, jewellery or other organised retail.
- Freshers with strong communication and customer-handling skills may also be considered.

Preferred Skills:

- Strong customer service and selling skills
- Good verbal communication
- Ability to understand customer needs
- Product presentation and styling ability
- Upselling and cross-selling skills
- Basic numerical and billing/POS skills
- Ability to work towards sales targets
- Team-oriented approach
- Good grooming and professional appearance
- Behavioural CompetenciesCustomer-first attitude
- Sales orientation
- Confidence and positive communication
- Listening skills
- Patience and maturity in handling customers
- Ownership and accountability
- Teamwork
- Discipline and punctuality
- Ability to work under sales pressure
- Willingness to learn about fashion and products
- Working ConditionsWork location will be the company's retail outlet.
- The role requires prolonged standing and active movement within the store.
- Willingness to work on weekends and public holidays as per the retail roster.
- Shift-based working may be required.
- During festive seasons, promotions and peak sales periods, extended working hours may be required as per company policy.

Ideal CandidateThe ideal candidate should be energetic, well-groomed, confident in dealing with customers and commercially minded, with a genuine interest in apparel and fashion. The person should be comfortable approaching customers, understanding their requirements and converting interactions into sales while maintaining the brand's service standards.

📌 Retail Sales Executive (Bengaluru)
🏢 Sphere Lifestyle Private
📍 Bengaluru