- Responsible for business development and sales of SPM, automation machines and customized automation solutions.
- Generate new leads through regular customer visits and market development.
- Minimum 5 days/week field visits across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
- Develop relationships with Plant Heads, Production, Engineering, Purchase and Management teams.
- Identify customer requirements for current production lines, capacity expansion and automation projects.
- Promote and sell:
- SPM Machines
- Assembly & Testing Lines
- Customized Automation Solutions
- Switchgear Manufacturing Automation
- MCB, MCCB, ACB, RCCB and related electrical automation.

- Handle the complete sales cycle from Lead → RFQ → Proposal → Negotiation → PO → Advance.
- Understand customer processes and recommend suitable automation solutions.
- Conduct technical-commercial presentations and explain ROI, productivity and manpower savings.
- Prepare quotations and proposals in coordination with the technical team.
- Regularly follow up with customers and convert opportunities into Purchase Orders.
- Maintain customer information, opportunities and follow-ups in CRM/ERP.
- Submit daily visit reports and weekly sales pipeline MIS.




- Coordinate with the technical/execution team for smooth project handover after PO and advance.
- Required SkillsIndustrial B2B Sales & Business Development
- Field Sales & Customer Relationship Management
- SPM / Industrial Automation knowledge
- Switchgear & Electrical Automation knowledge
- Technical Solution Selling
- Lead Generation & RFQ Handling
- Negotiation & Closing Skills
- Strong Follow-up & Communication Skills
- CRM/ERP & Sales Pipeline Management
- Willingness to travel extensively

Preferred Candidate:

5–10+ years of experience in SPM, Industrial Automation, Switchgear Machinery, Machine Tools, Robotics, Assembly/Testing Equipment or Capital Equipment Sales.

- Experience handling ₹25 lakh to multi-crore projects preferred.
- Existing industrial customer network will be an advantage.
- Strong field-sales mindset with proven ability to generate and convert business.

Key KPIs :

Customer Visits | New Leads | Opportunities | RFQ Value | Conversion Ratio | Order Booking | New Customers | PO & Advance Collection

Primary Objective: Generate business opportunities and convert them into Purchase Orders.

📌 Sales Executive- SPM & Automation Lines (Vadodara)
🏢 Dss Automation Technologies Private
📍 Vadodara