Job Overview We are seeking a highly agile, news-obsessed and strategically-minded Social Media Manager to elevate our news channel’s digital presence and brand visibility. In this role, you won’t just be posting links; you will be the bridge between our newsroom and our digital audience. You will translate complex geopolitics, breaking business news and current affairs into engaging, trend-setting social content. The ideal candidate possesses strong editorial judgment, deep SEO knowledge and the technical know-how to execute both organic growth and paid boosting strategies. Key Responsibilities 1. Editorial & Content Management News & Geopolitics Savvy: Monitor daily current affairs, national/international news and business developments to ensure our channels are first to report accurately. Content Operations: Manage the end-to-end digital content pipeline from selecting which news stories to feature, to scripting short-form video copy, to scheduling posts for peak audience engagement. Journalistic Integrity: Ensure all social media copy maintains the channel's credibility, avoiding misinformation while maximizing engagement. 2. Social Media Growth & Brand Visibility Trend Jacking: Identify internet trends, viral formats, memes and audio cues early, adapting them ethically to fit news and current affairs reporting. Audience Engagement:



Manage and grow our communities across platforms (X/Twitter, YouTube, Instagram, Facebook, LinkedIn and WhatsApp Channels). Paid Campaigns: Execute and optimize paid "boosts" and ad campaigns to increase reach, target specific demographics and drive subscriptions/views. 3. SEO & Traffic Generation Website SEO: Implement on-page SEO best practices (meta descriptions, keyword-rich headlines, alt text) on our website to ensure news articles rank high on Google News and Search. 4. Social SEO: Optimize video titles, descriptions and hashtags on YouTube and TikTok/Reels to maximize algorithmic discoverability. Required Skills & Qualifications Experience : 3–5 years of experience managing social media, preferably for a news media house, digital publisher or PR agency. Domain Knowledge : Strong understanding of global geopolitics, domestic current affairs and business/market trends. SEO Expertise : Proficiency with tools like Google Analytics, Google Trends, SEMrush or Ahrefs.Technical Tools : Experience with Meta Business Suite, X Pro (TweetDeck), Google Ads manager and basic graphic/video tools (Canva, CapCut). Soft Skills : Ability to work under tight deadlines, excellent crisis management skills and impeccable copy-editing skills.

📌 Social Media Manager (Tamil Nadu)
🏢 Waiipod
📍 Tamil Nadu