Job Description
Hiring for a client - WealthQ
n

nRoles and Responsibilities
n
n
Drive initial go-to-market strategy working with founders and teamn
Build strategy for user acquisitionn
Identify and leverage social media platforms, tools and tacticsn
Manage social media presence across LinkedIn, Instagram, YouTube, newslettersn
Execute positioning and storytelling to drive app sign-upsn
Target and acquire early usersn
Analyze and work with numbers and analyticsn
Execute strategy directly or coordinate with teamn

n

nRequirements
n1Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
n2Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with robust ownership, structured thinking, and excellent storytelling.
n3Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling,



and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
n4Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
n5Mandatory (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
n6Mandatory (Skill 1): Must be solid with numbers and analytics, able to build the strategy and execute it (directly or with support).
n7Mandatory (Skill 2): Must have deep understanding of how modern content ecosystems work.
n8Mandatory (Stability): Must have a reliable career history, with consistent tenure across previous compa

📌 Growth Content Lead Bengaluru (India)
🏢 TalentXO
📍 India