Location: Bangalore
Experience: 7–10 years in analytics / data science
Mandate: Own and grow Customer Lifetime Value across the Scapia Card and App

Scope of the Role
Own the LTV charter for Scapia customers: activation, engagement, retention, and monetization. Partner with product,

growth, marketing, business, category, risk team to bring intelligence in decision making, accuracy in measurement and

uplift impact on co-owned metrics
Influence decisions on the Card's Customer Value Proposition (CVP), and its downstream impact on both customer

experience and P&L;
Drive growth in customer spends and Monthly Active Users as core charter metrics
Identify how to convert regular users into "super users," and the levers that drive that transition
Define customer segments, optimal interventions, and the journey map to move users up the value ladder
Design and run lifecycle-based interventions to induce spend, in partnership with the Cards Business team
Build activation, engagement, and retention programs for the Scapia App specifically (not just the card)




Build and maintain a view of competitive share of wallet, and how Scapia can grow its share of customer spend
Start with goal-specific customer segmentations across LTV initiatives;
over time, identify theopportunity to unify these

into a single, company-wide segmentation that simplifies interventions, tracking, and customer solutions
Build and mentor an analytics / data science team as the function scales
Use AI tools throughout the workflow — for analysis, modeling, coding, and reporting — to move faster and scale the team's output.

Example Projects You'll Drive :
First-transaction program: get recent customers to their first transaction while minimizing cannibalization of organic

behavior
Power-user conversion program:

◦ Define what a "power user" is and identify early indicators that predict who becomes one

◦ Design a rewards journey to nudge users toward power-user behaviors (e.G., e

📌 Customer Lifetime Value Lead Bengaluru
🏢 Scapia
📍 Bengaluru