Job DescriptionCompany: Livspace
nLocation: Bangalore
nExperience: 2–4 Years
nFunction: Growth & Performance Marketing
nAbout the Role
nWe are looking for a Campaign Specialist to join Livspace's Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India, with a strong focus on Meta Ads (Facebook & Instagram).
nThe ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently.
nKey Responsibilities
n
n
Own and manage Meta Ads campaigns across Facebook and Instagram at scale.n
Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding.n
Monitor campaign performance and proactively identify opportunities for optimization.n
Analyze raw campaign and funnel data to identify the root cause of performance issues.n
Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops,



and performance fluctuations.n
Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency.n
Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance.n
Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.n
Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.n
Continuously test and implement current campaign strategies, audiences, creatives, and bidding approaches.n

nRequired Skills & Qualifications
n
n
2–4 years of experience in Performance Marketing / Digital Marketing.n
Strong hands-on experience with Meta Ads, preferably managing campaigns at significant scale.n
Solid analytical and problem-solving skills with the ability to work with raw data.n
Valuable understanding of campaign structure, bidding, audience targeting, a

📌 Campaign Specialist Vasanthanagar (India)
🏢 LivSpace
📍 India