Cloutflow is a technology-led influencer marketing company helping brands plan, execute and measure creator campaigns.

We’re looking for an Influencer Media Planner who can turn a brand brief into a transparent, commercially sound influencer strategy. You should understand creators, audiences and content—and use data to explain where a brand should invest, who it should work with and what results it can reasonably expect.

What you’ll own
Campaign planning: Translate brand objectives, audience insights and budgets into influencer media plans with explicit platform choices, creator mixes, content formats and campaign timelines.
Creator selection: Identify and evaluate creators based on audience relevance, content quality, brand fit, historical performance, audience authenticity and commercial viability.
Budget allocation: Recommend how to distribute investment across platforms, creator tiers and deliverables to meet campaign objectives.
Performance forecasting: Build realistic estimates for views, impressions,



engagement and cost efficiency using historical data and clearly stated assumptions.
Commercial evaluation: Assess creator pricing, benchmark costs and work with sourcing teams to improve value while protecting the quality of the plan.
Client proposals: Create compelling presentations that explain the strategy, creator recommendations, budgets and expected outcomes.
Cross-functional collaboration: Work with sales, strategy, creative and campaign execution teams to ensure recommendations are practical and aligned with the brief.
Campaign optimisation: Review live and completed campaign performance, identify prospects to reallocate investment and apply learnings to future plans.
Planning intelligence: Maintain creator benchmarks, category insights and performance learnings that improve the speed and quality of planning.

What we’re looking for
Hands-on experience building influencer campaigns or digital media plans, ideally within an agency or inf

📌 Media Planning Influencer Marketing Gurugram
🏢 CloutFlow
📍 Gurugram