Position

Marketing Manager – Welding Consumables

Department

Marketing / Sales

Location

As per company requirement

Reporting To

Director / Sales Head

Job Purpose

To develop and implement marketing strategies for welding consumables, increase brand visibility, generate business opportunities, support sales growth, and strengthen customer relationships across target markets.

Key Responsibilities
Develop and execute marketing plans for welding electrodes, welding wires, fluxes, and related products.
Conduct market research to identify customer needs, industry trends, competitors, and new business opportunities.
Coordinate with the sales team to achieve sales targets and market expansion goals.
Visit customers, distributors, dealers, and industrial clients to promote products and collect market feedback.
Manage product launches, promotional campaigns, exhibitions, and trade shows.
Prepare marketing materials, product presentations, brochures, and technical literature.
Monitor competitor activities, pricing, and market developments.
Build and maintain robust relationships with distributors, dealers, and key customers.
Analyze sales and marketing data and submit periodic reports to management.
Support branding and digital marketing initiatives.





Qualification
Bachelor's Degree in Marketing, Business Administration, Mechanical Engineering, or related field.
MBA (Marketing) preferred.

Experience
5–10 years of experience in marketing/sales of welding consumables, welding equipment, industrial products, or related manufacturing industry.

Required Skills
Solid knowledge of welding consumables and industrial markets.
Excellent communication and negotiation skills.
Team management and leadership abilities.
Market analysis and business development skills.
Proficiency in MS Office and reporting tools.
Willingness to travel extensively.

Preferred Industry
Welding Electrodes
Welding Wires
Industrial Consumables
Steel & Fabrication Industry
Engineering Manufacturing

KPI / Performance Indicators
Sales growth achievement
New customer acquisition
Distributor/dealer development
Market share growth
Customer retention
Marketing campaign effectiveness
Collection and business profitability

CTC: As per company standards and candidate experience.

Pay: ₹80,000.00 - ₹100,000.00 per month

Advantages:
Provident Fund

Work Location: In person

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