BTL & Field Activations: Conceptualize, plan, and execute district-level campaigns, roadshows, local expos, residence association activations, and canopy setups across target Kerala markets.
CRM Campaigns & Nurturing: Design, launch, and manage targeted CRM campaigns (WhatsApp Drips, SMS, Email) to nurture field leads, reactivate cold inquiries, and maximize pipeline conversion rates.
ERP System & Single Source of Truth: Establish and maintain the ERP/CRM as the central source of truth for all marketing datamapping customer journeys from initial ground capture through sales handoff and installation.
Lead Pipeline & O2O Tracking: Bridge physical activations with digital CRM workflows to ensure zero lead leakage and complete visibility into channel performance.
Vendor & Logistics Management: Source, negotiate with, and supervise local vendors, fabricators, print suppliers,



and event agencies to ensure cost-effective, high-quality execution.
Cross-Functional Alignment: Partner with regional sales and operations teams to establish quick lead-handoff SLAs, auditing lead status accuracy within the ERP.
Budgeting & Performance Analytics: Track Cost Per Lead (CPL), campaign ROI, and customer acquisition metrics directly through CRM/ERP dashboards to guide strategic decisions.Role & responsibilities

Pay: ₹40,000.00 - ₹60,000.00 per month

Application Question(s):
How many years of experience do you have in ATL & BTL marketing ?

Education:
Bachelor's (Required)

Location:
Kochi, Kerala (Preferred)

Work Location: In person

📌 Marketing Manager Kochi
🏢 Risto solar
📍 Kochi