Date: 26 Aug 2026

Location: IN

Company: Coats

JD: Sales Officer

Location: Kolkata

Job Purpose:
Meeting the territory’s sales (both volume & value) and collection targets.
Form the vital link between the Company & its customers.

Principal Accountabilities:
Meeting the territory’s sales & collection targets:
Breaking down zone targets into customer targets at the start of the month
Visiting the customers as per the travel plan
Booking orders when visiting the customers
Checking stocks at customers place to confirm orders to be booked
Providing order status information to customers
Collecting cheques/DDs for collections
Ensuring that customers pay as per pay term, hence, track payments on customer visits
Sell complete product range
Upgrade customers to premium product

Creating a demand for the company’s products:
Engaging with buying houses personnel for product specification
Visiting the merchandisers, production team along with the regular purchase managers
Carrying the product promotion materials and making it available for the key decision makers
Organizing for product presentations and seminars

Retaining existing customers:
Regular visitations as per the travel plan
Attending to customer queries promptly
Ensuring supplies in time
Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
Timely information about new products
Sharing relevant product information on features, benefits, correct usage
Maintain contacts in all relevant customer personnel in merchandising,



design etc, other than purchase.

Prospecting for new customers in order to expand the customer base:

Obtaining new customer information through various means as newspaper, customer referral, website etc.
Visiting recent customers
Visiting uncovered areas in existing territory

Market intelligence gathering:
Collecting competition information on current product launches, product prices etc .. from trade
Assessing competition share at customers
Gathering information on customers receiving specific recognition awards from competition for turnover etc.
Keeping regular tabs on competition activities like presentations, seminars etc..
Gathering competition materials and tools from the customers and updating the decision makers

Implementing the company’s market strategies at the grass root level:

Implement price increase
Initiate direct supplies wherever possible

Offering coats sewing solutions:
Ensuring a high level of customer service at the front line level in terms of product & technical information
Proper product recommendations / Thread advisory
Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.
Timely submission of relevant reports

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us

📌 Sales Officer (India)
🏢 Coats Group
📍 India