The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Description:

Job Description

Band/Role : Individual Contributor (Senior IC)

Designation : Senior Analyst

Reports to : Team Leader / First Line Supervisor (AM)

Location : Mumbai

Duration : Full Time

Experience:

- 3-7 years of experience in Market Research Data Processing Tabulation.
- Hands-on expertise in Quantum, SPSS, weighting, coding, and data merging.
- Experience managing 8-10 projects independently.
- Exposure to Tracking, Segmentation, Copy Testing, and Concept Testing studies.

Key Skills:

Technical Skills

- Quantum (mandatory)
- SPSS
- Weighting, Coding & Data Merging
- MS Excel, Word & PowerPoint
- Market Research Methodologies (MaxDiff, Segmentation, Tracking)

Soft Skills:

- Client & stakeholder management
- Problem-solving and analytical thinking
- Strong communication skills
- Multi-tasking and time management
- Ownership and teamwork

Project Management (85%)





- Manage multiple projects within timelines with minimal supervision.
- Program surveys and ensure quality delivery using the FTR (First Time Right) approach.
- Coordinate with clients and internal teams.
- Prepare project plans, timelines, and documentation.
- Resolve issues proactively and maintain project quality standards.

Other Responsibilities (15%)

- Attend training and follow organizational processes.
- Manage programmatic platform updates.
- Support invoicing and project closure activities.

Qualification

- Bachelor’s Degree (mandatory).
- Postgraduate qualification in Market Research or Management preferred.

Additional Requirements

- Comfortable working in rotational/night shifts and weekends.
- Ability to perform in a rapid-paced, high-pressure environment.
- Demonstrated critical thinking, adaptability, and accountability.

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

📌 Senior Analyst - Quantum (Mumbai)
🏢 dentsu
📍 Mumbai