Responsibilities

• Define and lead the digital presence strategy across all platforms — positioning, format mix, cadence, and platform-specific growth approach.

• Own the digital video strategy end-to-end — long-form, short-form and live — including format development, publishing architecture and channel optimization.

• Drive audience growth and discoverability through SEO, packaging discipline, metadata, analytics and platform best practice.

• Build and run scalable publishing and live operations workflows, ensuring reliable output across platforms without quality drift.

• Set and enforce publishing standards — approval chains, factual clearance, language quality, visual consistency and holding positions.

• Direct listening, community management and real-time response, distinguishing between what warrants engagement, correction or silence.

• Partner with the Life Ledger function for verified narrative input, with Campaigns for coordinated pushes, and with Studio for production capacity.

• Build and develop a multi-disciplinary team across editorial, Hindi content, video production, community and platform operations.

Qualifications

IDEAL CANDIDATE PROFILE:

• Senior digital media leader with deep experience across digital video, YouTube and social platform strategy in news, broadcast or large digital-first organizations.

• Proven ability to grow and sustain a high-visibility individual or institutional presence at scale, with measurable outcomes in audience, reach and engagement.

• Demonstrated experience handling the digital presence of a principal, public figure or apex leader, with the discretion and composure that context demands.

• Strong command of data-driven content strategy — audience analytics,



SEO, platform optimization and performance diagnosis.

• Track record of building and leading sizeable video or digital operations teams, with scalable workflows and operational discipline.

• Deep working knowledge of the Indian digital landscape across languages, platforms and audience segments, including vernacular behavior.

• Sound editorial judgment — able to distinguish between content that performs and content that damages, and to hold the line under pressure to publish.

• Credible cross-functional leader, effective with editorial, product, technology and external platform stakeholders. • Person of absolute discretion, composed under public scrutiny, comfortable that the best outcome is often invisible.

EXPERIENCE & QUALIFICATIONS:

• 14–18 years of progressive experience across digital and broadcast media, with at least 5–7 years leading a digital, video or social function.

• Prior experience as Digital Head, Social Media Head, Head of Digital Video, General Manager (Digital) or equivalent, with ownership of a named individual’s or masthead’s presence, will be strongly preferred.

• Experience managing the digital ecosystem of a senior public figure or apex office — including multi-platform campaign delivery in coordination with a principal’s office — will be highly valued.

• Demonstrable track record of building an audience from a standing start or materially repositioning an existing presence, with verifiable numbers.

• Proven experience building and leading teams of scale across video operations, publishing and live distribution. • Qualified working command of Hindi and English; ability to judge content quality in both is essential. Gujarati will be an advantage.

📌 Head - Digital Presence (Ahmedabad)
🏢 Adani
📍 Ahmedabad